The Complete Guide to Remarketing to Increase Your Sales Conversion Rate
Posted: Tue Dec 03, 2024 10:54 am
We’ve all experienced that awkward moment: you’re on an online shopping site and the next site you visit—even social media —magically has an ad for the shoes you were searching for. There’s a name for this, and it’s called remarketing .
If you've never thought about using remarketing because it seems too complex, think again, it's a great strategy to convert in digital marketing .
In fact, remarketing is simple to set up and can help you win back some of the 96% of users who don’t typically take action on your site.
It’s a very interesting strategy, isn’t it? After learning dubai business fax list more about it, you’ll want to apply it to your business. Check it out!
What is Remarketing
We can define Remarketing literally as: a strategy to do marketing again. This strategy's main objective is conversion, that is, using email marketing as a basis for user information.
So we can say that it is a digital marketing strategy that aims to impact people who have previously visited your website, used your app or interacted with your brand in some way.
In short, remarketing is the process of tagging your website visitors and targeting them with email campaigns after they leave your site in an effort to entice them back for the next steps.
Remarketing gives your brand the opportunity to get in front of people who have previously shown interest in your website.
Remarketing is a strategy to bring back people who have visited your business, seen your service or your product.
It is important for your company because it is a way of “reminding” visitors of your brand, since more than 90% of them leave before converting, that is, before taking an action on your page.
A very good example that we can use is the following: I went to a website to buy sports equipment, I put the products I wanted in the cart, however I didn't complete the purchase for some reason.
The remarketing strategy, in this case, is to send emails to remind you that there are products in your cart and your order is still open.
What is Google Ads Remarketing
Google Ads remarketing is a little different from the definition of what remarketing is, because this is the name of the Google tool that practices the retargeting strategy — we will explain the difference in the next topic .
Remarketing on both Google Ads and Facebook Ads works in a similar way: they are ads that appear to users who have already had some type of contact with the brand, either through the company's website or through social networks.
Ads are strategically displayed to users while they perform some type of search on Google or on sites that have a partnership with the search engine.
The main objective is to make the brand remembered by the target audience and convert the user's visit into purchases.
This type of action has many advantages for your business, see some of them:
Creating ads in an uncomplicated way;
Reports on your campaigns;
Lists for creating targeted advertising.
If you want to learn more about the benefits of Google Ads remarketing in detail, check it out here .
Remarketing and Retargeting are not the same strategy
People still get confused about this sometimes, so let’s clarify: remarketing and retargeting are not the same thing.
Remarketing — or retargeting — can be defined as the process of marketing again via email to the user who visited your website.
Retargeting is used to refer to the ads that accompany you, as we said in the previous topic, ads that appear when you browse Google partner sites or their own search tool.
The problem is that the terms are often confused due to the similarity of the words, and therefore, many people explain — erroneously — that they are both used for the same purpose.
What are the benefits offered by Remarketing?
Remember that remarketing aims to increase conversions? It is precisely through this strategy, of reminding the user with personalized messages, that remarketing is so valuable.
According to Forrester Research, 96% of people who visit a website leave without completing the action the marketer wanted them to take.
One of the benefits is increased conversion, but that's not all. See other benefits below:
1. Structured campaign to reach a segmented audience
With remarketing you can focus only on those people who have shown interest in your products.
Therefore, creating campaigns that reach these people is synonymous with high chances of conversion, in addition to increasing your business's return on investment.
2. Increase your brand recognition
Typically, remarketing strategy campaigns generate brand recognition because when they “appear” in the email inbox of your users, it remains in the memory of each of them.
In this case, even if the consumer does not complete the purchases in the cart, they will remember you when they need to buy something that your company offers.
Still not convinced about the benefits of this strategy? Here are some other important points to consider when implementing it in your business:
Turn visitors into buyers;
Increase brand recall (and thus increase brand searches);
Increase repeat visitor rates and engagement;
Increase the effectiveness of SEO and web content strategy.
In short, remarketing gives you a second chance to make that first impression (and even a third and fourth).
How to improve your retargeting results
Rather than showing all your visitors the same ads, the real power of retargeting is the ability to show targeted ads to people based on the pages on your site they viewed and what they did on those pages.
Therefore, the more you can personalize the emails that will be sent, the more effective your remarketing will be.
Targeting different retargeting audiences to people who behave differently allows companies to achieve returns on investment of over 1,300%.
Consider your target audience
Remember: The target audience you specify will dictate the outcome of your campaign.
Choosing “all visitors” as your target may get you to a larger overall audience, but if you create multiple specialized lists, such as a dedicated list for each of your individual product pages, you’ll end up with similar overall numbers but much higher conversion rates .
Membership duration, another important option to consider when setting up your list, is the length of time you will store a remarketing cookie on visitors' computers.
While you may be tempted to choose the maximum 180 days, keep in mind that some users find remarketing annoying if you constantly bombard them for that long of a period of time.
If you've never thought about using remarketing because it seems too complex, think again, it's a great strategy to convert in digital marketing .
In fact, remarketing is simple to set up and can help you win back some of the 96% of users who don’t typically take action on your site.
It’s a very interesting strategy, isn’t it? After learning dubai business fax list more about it, you’ll want to apply it to your business. Check it out!
What is Remarketing
We can define Remarketing literally as: a strategy to do marketing again. This strategy's main objective is conversion, that is, using email marketing as a basis for user information.
So we can say that it is a digital marketing strategy that aims to impact people who have previously visited your website, used your app or interacted with your brand in some way.
In short, remarketing is the process of tagging your website visitors and targeting them with email campaigns after they leave your site in an effort to entice them back for the next steps.
Remarketing gives your brand the opportunity to get in front of people who have previously shown interest in your website.
Remarketing is a strategy to bring back people who have visited your business, seen your service or your product.
It is important for your company because it is a way of “reminding” visitors of your brand, since more than 90% of them leave before converting, that is, before taking an action on your page.
A very good example that we can use is the following: I went to a website to buy sports equipment, I put the products I wanted in the cart, however I didn't complete the purchase for some reason.
The remarketing strategy, in this case, is to send emails to remind you that there are products in your cart and your order is still open.
What is Google Ads Remarketing
Google Ads remarketing is a little different from the definition of what remarketing is, because this is the name of the Google tool that practices the retargeting strategy — we will explain the difference in the next topic .
Remarketing on both Google Ads and Facebook Ads works in a similar way: they are ads that appear to users who have already had some type of contact with the brand, either through the company's website or through social networks.
Ads are strategically displayed to users while they perform some type of search on Google or on sites that have a partnership with the search engine.
The main objective is to make the brand remembered by the target audience and convert the user's visit into purchases.
This type of action has many advantages for your business, see some of them:
Creating ads in an uncomplicated way;
Reports on your campaigns;
Lists for creating targeted advertising.
If you want to learn more about the benefits of Google Ads remarketing in detail, check it out here .
Remarketing and Retargeting are not the same strategy
People still get confused about this sometimes, so let’s clarify: remarketing and retargeting are not the same thing.
Remarketing — or retargeting — can be defined as the process of marketing again via email to the user who visited your website.
Retargeting is used to refer to the ads that accompany you, as we said in the previous topic, ads that appear when you browse Google partner sites or their own search tool.
The problem is that the terms are often confused due to the similarity of the words, and therefore, many people explain — erroneously — that they are both used for the same purpose.
What are the benefits offered by Remarketing?
Remember that remarketing aims to increase conversions? It is precisely through this strategy, of reminding the user with personalized messages, that remarketing is so valuable.
According to Forrester Research, 96% of people who visit a website leave without completing the action the marketer wanted them to take.
One of the benefits is increased conversion, but that's not all. See other benefits below:
1. Structured campaign to reach a segmented audience
With remarketing you can focus only on those people who have shown interest in your products.
Therefore, creating campaigns that reach these people is synonymous with high chances of conversion, in addition to increasing your business's return on investment.
2. Increase your brand recognition
Typically, remarketing strategy campaigns generate brand recognition because when they “appear” in the email inbox of your users, it remains in the memory of each of them.
In this case, even if the consumer does not complete the purchases in the cart, they will remember you when they need to buy something that your company offers.
Still not convinced about the benefits of this strategy? Here are some other important points to consider when implementing it in your business:
Turn visitors into buyers;
Increase brand recall (and thus increase brand searches);
Increase repeat visitor rates and engagement;
Increase the effectiveness of SEO and web content strategy.
In short, remarketing gives you a second chance to make that first impression (and even a third and fourth).
How to improve your retargeting results
Rather than showing all your visitors the same ads, the real power of retargeting is the ability to show targeted ads to people based on the pages on your site they viewed and what they did on those pages.
Therefore, the more you can personalize the emails that will be sent, the more effective your remarketing will be.
Targeting different retargeting audiences to people who behave differently allows companies to achieve returns on investment of over 1,300%.
Consider your target audience
Remember: The target audience you specify will dictate the outcome of your campaign.
Choosing “all visitors” as your target may get you to a larger overall audience, but if you create multiple specialized lists, such as a dedicated list for each of your individual product pages, you’ll end up with similar overall numbers but much higher conversion rates .
Membership duration, another important option to consider when setting up your list, is the length of time you will store a remarketing cookie on visitors' computers.
While you may be tempted to choose the maximum 180 days, keep in mind that some users find remarketing annoying if you constantly bombard them for that long of a period of time.