SMS Best Practices
Posted: Tue Dec 03, 2024 10:54 am
There’s no doubt that SMS marketing is one of the most personal forms of marketing, which reinforces the need to tread carefully. How can you engage your customers rather than annoy them?
Get permission: Similar to email marketing, it’s incredibly important to make sure you uk business email list have the contact’s permission before you contact them. Every single person you send a text to must have opted in to receive messages from you. This means requesting customers opt-in via an online form or inviting them to text a word to a phone number or shortcode. It’s also critical that you provide contacts opportunities to opt-out from receiving your messages.
Ensure your messages are time-sensitive: Make sure to take time zones into consideration when sending out messages. It’s important that your SMS provider automatically sends your texts to your customers at the right time, depending on their time zone. This ensures that your text won’t annoy anyone in the middle of the night.
Keep your copy short and to the point: No one wants to receive a marketing text message that’s a paragraph long. Keep your copy short, to the point, and easy to read.
Consider using an auto-responder: Using an auto-responder to engage in conversation with your customers can be extremely powerful. By giving your customers the opportunity to ask questions, give feedback, or seek more information, you’re creating a strong foundation for your customer relationships.
Resonate with your audience segment: When writing a text message, put yourself in the shoes of your audience segment. What kind of content do they want to receive? What sales or products might be important to them? Personalization is key.
Get permission: Similar to email marketing, it’s incredibly important to make sure you uk business email list have the contact’s permission before you contact them. Every single person you send a text to must have opted in to receive messages from you. This means requesting customers opt-in via an online form or inviting them to text a word to a phone number or shortcode. It’s also critical that you provide contacts opportunities to opt-out from receiving your messages.
Ensure your messages are time-sensitive: Make sure to take time zones into consideration when sending out messages. It’s important that your SMS provider automatically sends your texts to your customers at the right time, depending on their time zone. This ensures that your text won’t annoy anyone in the middle of the night.
Keep your copy short and to the point: No one wants to receive a marketing text message that’s a paragraph long. Keep your copy short, to the point, and easy to read.
Consider using an auto-responder: Using an auto-responder to engage in conversation with your customers can be extremely powerful. By giving your customers the opportunity to ask questions, give feedback, or seek more information, you’re creating a strong foundation for your customer relationships.
Resonate with your audience segment: When writing a text message, put yourself in the shoes of your audience segment. What kind of content do they want to receive? What sales or products might be important to them? Personalization is key.