Custom Label Product Groups
Posted: Wed Dec 18, 2024 6:17 am
Another way to subdivide and group your products is by brand. This is where you group together the different products from one brand. If you are selling all unique products by your brand, this would not be an effective way to subdivide your products. However, if you are selling a variety of products made by different brands, this will help you group by brand name and then evaluate the metrics by brand.
Product Type Product Groups
This Google Shopping AdGroup subgroup is where you group products based on their type. This is the best way to group and segment your products as it is based on your site's taxonomy and will be much easier to optimize.
Finally, you can subdivide your products based on their tags, such as 'Most Popular', 'Workout Apparel', 'Back to School', 'Christmas Gifts', or any other grouping you think would be worthwhile. You get up to five different custom tiers to bc data taiwan choose from, and it's a great way to group seasonal products together so you can make quick bid adjustments to products that will be more popular for different seasonal events.
Pro Tip: Negative Keywords
As we mentioned, keywords don't fire when your product ads are shown as traditional ads; however, you can add negative keywords to each of your product groups to give yourself some control over when your ads aren't shown. For example, if you have a 'silver earrings' product group, by adding 'gold earrings' as a negative keyword, you can eliminate the chance of uninterested shoppers seeing your product listings and affecting your ad stats.
Once your groups are in place for your campaign, it's time to set your delivery and bids.
Google Shopping Campaign Bids
As with any PPC campaign, you want to look at your product price, your profit margin, and average conversion rates to find a budget that ensures you're getting sales for your spend.
When setting up your first campaign, you'll want to start your bids for each group a little lower than your bids for your traditional search campaigns, and then adjust up or down based on the impressions and CTR (click-through rate) data that comes in.
You want to set low budgets at first so you have room to grow and scale successful campaigns. Here are some Google Shopping-friendly bidding tips to get you started.
Product Type Product Groups
This Google Shopping AdGroup subgroup is where you group products based on their type. This is the best way to group and segment your products as it is based on your site's taxonomy and will be much easier to optimize.
Finally, you can subdivide your products based on their tags, such as 'Most Popular', 'Workout Apparel', 'Back to School', 'Christmas Gifts', or any other grouping you think would be worthwhile. You get up to five different custom tiers to bc data taiwan choose from, and it's a great way to group seasonal products together so you can make quick bid adjustments to products that will be more popular for different seasonal events.
Pro Tip: Negative Keywords
As we mentioned, keywords don't fire when your product ads are shown as traditional ads; however, you can add negative keywords to each of your product groups to give yourself some control over when your ads aren't shown. For example, if you have a 'silver earrings' product group, by adding 'gold earrings' as a negative keyword, you can eliminate the chance of uninterested shoppers seeing your product listings and affecting your ad stats.
Once your groups are in place for your campaign, it's time to set your delivery and bids.
Google Shopping Campaign Bids
As with any PPC campaign, you want to look at your product price, your profit margin, and average conversion rates to find a budget that ensures you're getting sales for your spend.
When setting up your first campaign, you'll want to start your bids for each group a little lower than your bids for your traditional search campaigns, and then adjust up or down based on the impressions and CTR (click-through rate) data that comes in.
You want to set low budgets at first so you have room to grow and scale successful campaigns. Here are some Google Shopping-friendly bidding tips to get you started.