How to integrate video marketing into your digital strategy?
Posted: Wed Dec 18, 2024 6:21 am
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Do you want to maximize your digital marketing results? Then video marketing should be among your options.
Video content has not only seen its popularity grow in recent years, but it is expected to generate 82% of all online traffic by 2022, according to a study by Cisco Systems . And according to Hubspot, 81% of brands are already doing video marketing to connect and build lasting relationships with their target audiences , are you planning to be left behind?
Its popularity lies in the fact that it is a very attractive format, easy to consume and share, and is perceived by users as “the format in which messages are best understood.”
Using it in your digital marketing actions allows you to bulk sms canada convey a message in a clearer, more personal and closer way, which can be a great opportunity to spark interest and establish a solid relationship with your potential and current clients.
How video marketing fits into your digital marketing strategy
With a little creativity and a well-defined plan, videos can help you improve your brand image, increase the trust of your target audience, boost conversion rates and achieve greater visibility and positioning.
But how can you integrate video marketing as an integral part of your strategy? In this post we explain how you can do it, and thus increase the chances of success. Let's get started!
Step 1: Analyze your current strategy to include video marketing in the optimal place
First of all, you must be clear about the objectives of your strategy (branding, web traffic, sales, lead capture, among others), and according to these, you can create different types of videos and use the most appropriate channels for their dissemination. But always keep your target audience in mind!
Start by reviewing the different channels you are present on and the different options you have on each of them:
Video marketing on your website:
Whether you have a transportation website, a dental clinic, or an online store, adding videos to your website can help you build a bond with your potential customers . Browse through the different pages on your website and assess which ones could benefit from a short video. Here are some options:
Product page: This is a space that you can use to explain the features and benefits of your products and show how they are used. For example, for industrial manufacturers, a video that talks about the functionalities of a product can be of great value to their potential customers. An opportunity to provide useful information, persuade and, of course, sell!
Services Page: For service providers, a video describing what they do and the problems they solve can be much more effective than just descriptive text.
Do you want to maximize your digital marketing results? Then video marketing should be among your options.
Video content has not only seen its popularity grow in recent years, but it is expected to generate 82% of all online traffic by 2022, according to a study by Cisco Systems . And according to Hubspot, 81% of brands are already doing video marketing to connect and build lasting relationships with their target audiences , are you planning to be left behind?
Its popularity lies in the fact that it is a very attractive format, easy to consume and share, and is perceived by users as “the format in which messages are best understood.”
Using it in your digital marketing actions allows you to bulk sms canada convey a message in a clearer, more personal and closer way, which can be a great opportunity to spark interest and establish a solid relationship with your potential and current clients.
How video marketing fits into your digital marketing strategy
With a little creativity and a well-defined plan, videos can help you improve your brand image, increase the trust of your target audience, boost conversion rates and achieve greater visibility and positioning.
But how can you integrate video marketing as an integral part of your strategy? In this post we explain how you can do it, and thus increase the chances of success. Let's get started!
Step 1: Analyze your current strategy to include video marketing in the optimal place
First of all, you must be clear about the objectives of your strategy (branding, web traffic, sales, lead capture, among others), and according to these, you can create different types of videos and use the most appropriate channels for their dissemination. But always keep your target audience in mind!
Start by reviewing the different channels you are present on and the different options you have on each of them:
Video marketing on your website:
Whether you have a transportation website, a dental clinic, or an online store, adding videos to your website can help you build a bond with your potential customers . Browse through the different pages on your website and assess which ones could benefit from a short video. Here are some options:
Product page: This is a space that you can use to explain the features and benefits of your products and show how they are used. For example, for industrial manufacturers, a video that talks about the functionalities of a product can be of great value to their potential customers. An opportunity to provide useful information, persuade and, of course, sell!
Services Page: For service providers, a video describing what they do and the problems they solve can be much more effective than just descriptive text.