How to Go Live on Social Media and Build a Good Audience to Gain Authority
Posted: Tue Dec 03, 2024 10:55 am
We know that the modernization of communication methods is a key point in changing people's habits, and nowadays, we are much more connected. And one of the ways we use it is live, which is a resource that many social media have adopted and are widely used.
A live broadcast is made via the chosen platform and each one has a specific duration.
Live broadcasts are becoming increasingly popular and this has had a direct impact on marketing, boosted by the new coronavirus pandemic that we are experiencing in 2020.
It is a way of enabling instant interaction with followers, further enhancing the dynamism of the online world.
Furthermore, it has become a means of entertainment france business fax list and also of reducing social distancing, since most people are at home, carrying out their entire routine in this space, including work .
But what we can say is that live streams are here to stay and there are many social networks to create your own, it all depends on your objective and where your audience is.
Live streaming on social media has become a great business model for many sectors. We’ll show you what live streaming is and how it can benefit your company. Enjoy your reading!
Why go live on social media
Not only musicians, but also other classes of artists and professionals make greater use of the media. It is a way to generate more engagement and visibility for what you do.
Furthermore, we know that it is almost impossible to do digital marketing without video platforms.
Through them, you can educate your audience, and as we said, it generates visibility through sharing.
This is proven by a Live Stream survey conducted with New York Magazine, which shows that 80% of people prefer to watch a brand's live streams rather than read a blog.
And, despite this research having been carried out in the USA and three years ago, we can say that this movement has also been growing here, and perhaps we can say that this percentage could be the current reality in our country.
Videos are already present in our daily lives in many different ways: we have webinars , video conferences, music videos and other entertainment channels on YouTube. And live streaming is another aspect of audiovisual content.
According to data obtained by Exame , the increase in Brazil was 4900% this year.
One of the artists who took advantage of this social network to help her followers in some way during this period was Anitta, who in March decided to give French lessons.
In addition, he did some live broadcasts about the ABCs of politics with Gabriela Prioli, who is a columnist for Folha de São Paulo and also works at CNN Brasil.
How live streaming works on the most used social media
There are several platforms where you can broadcast live. The best thing to do is to see what your needs are and which one fits what you want to present.
See below the main ones and how each one works:
Facebook
Facebook has Facebook Live , which is a simple and easy to use tool.
It is ideal for users and brands to be able to broadcast live videos online, without cuts, without editing and with a lot of “real life”.
If you are looking for greater engagement, using this feature is worth it, as Facebook values video content much more.
And live broadcasts are a way to have more interactions with your audience and faster responses from these users.
Now, let's go step by step:
Go to your page and click on the start live broadcast option — located in the status sharing area;
Configure the description that will appear in your live;
Click start live streaming.
This is the easiest way to start a Facebook Live broadcast, however, there is another way to do it. It's through video encoding software , also known as streaming software.
Some options are: Livestream, OBS, Wirecast, Xsplit and ffmpeg.
And to help with the configuration process, Facebook itself has a page explaining how it works, and you can view the step-by-step guide here .
With Facebook Live , you can create more and more relevant content for your audience.
Because you will have knowledge about who you are talking to and what these people like, are interested in and want to consume about your brand or product.
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Instagram
Live on Instagram started in 2017 , but only now has this function been widely used and gained fame.
Due to social distancing, professionals saw live streaming as a way to address relevant topics of interest to their audience and generate greater engagement.
Going live on Instagram is very easy. See below:
Open the app and swipe to the right , when you do this, the stories camera will appear;
Click on live , which is located at the bottom of the screen, the option to add a title to your live will appear;
Set the theme and then click on the round button, which is located below, to start.
As you broadcast, comments from viewers will appear. You can also reply to them and pin the most important ones.
A live broadcast is made via the chosen platform and each one has a specific duration.
Live broadcasts are becoming increasingly popular and this has had a direct impact on marketing, boosted by the new coronavirus pandemic that we are experiencing in 2020.
It is a way of enabling instant interaction with followers, further enhancing the dynamism of the online world.
Furthermore, it has become a means of entertainment france business fax list and also of reducing social distancing, since most people are at home, carrying out their entire routine in this space, including work .
But what we can say is that live streams are here to stay and there are many social networks to create your own, it all depends on your objective and where your audience is.
Live streaming on social media has become a great business model for many sectors. We’ll show you what live streaming is and how it can benefit your company. Enjoy your reading!
Why go live on social media
Not only musicians, but also other classes of artists and professionals make greater use of the media. It is a way to generate more engagement and visibility for what you do.
Furthermore, we know that it is almost impossible to do digital marketing without video platforms.
Through them, you can educate your audience, and as we said, it generates visibility through sharing.
This is proven by a Live Stream survey conducted with New York Magazine, which shows that 80% of people prefer to watch a brand's live streams rather than read a blog.
And, despite this research having been carried out in the USA and three years ago, we can say that this movement has also been growing here, and perhaps we can say that this percentage could be the current reality in our country.
Videos are already present in our daily lives in many different ways: we have webinars , video conferences, music videos and other entertainment channels on YouTube. And live streaming is another aspect of audiovisual content.
According to data obtained by Exame , the increase in Brazil was 4900% this year.
One of the artists who took advantage of this social network to help her followers in some way during this period was Anitta, who in March decided to give French lessons.
In addition, he did some live broadcasts about the ABCs of politics with Gabriela Prioli, who is a columnist for Folha de São Paulo and also works at CNN Brasil.
How live streaming works on the most used social media
There are several platforms where you can broadcast live. The best thing to do is to see what your needs are and which one fits what you want to present.
See below the main ones and how each one works:
Facebook has Facebook Live , which is a simple and easy to use tool.
It is ideal for users and brands to be able to broadcast live videos online, without cuts, without editing and with a lot of “real life”.
If you are looking for greater engagement, using this feature is worth it, as Facebook values video content much more.
And live broadcasts are a way to have more interactions with your audience and faster responses from these users.
Now, let's go step by step:
Go to your page and click on the start live broadcast option — located in the status sharing area;
Configure the description that will appear in your live;
Click start live streaming.
This is the easiest way to start a Facebook Live broadcast, however, there is another way to do it. It's through video encoding software , also known as streaming software.
Some options are: Livestream, OBS, Wirecast, Xsplit and ffmpeg.
And to help with the configuration process, Facebook itself has a page explaining how it works, and you can view the step-by-step guide here .
With Facebook Live , you can create more and more relevant content for your audience.
Because you will have knowledge about who you are talking to and what these people like, are interested in and want to consume about your brand or product.
+30 Apps to boost your business and leave your competitors crying
Receive the Guide here, but don't tell your competitors, deal?
Your name
Your name here
Which email address do you want to receive it in?
Email where you want to receive it
Your data is 100% protected and will never be shared. By registering, you agree to our Privacy Policy .
Live on Instagram started in 2017 , but only now has this function been widely used and gained fame.
Due to social distancing, professionals saw live streaming as a way to address relevant topics of interest to their audience and generate greater engagement.
Going live on Instagram is very easy. See below:
Open the app and swipe to the right , when you do this, the stories camera will appear;
Click on live , which is located at the bottom of the screen, the option to add a title to your live will appear;
Set the theme and then click on the round button, which is located below, to start.
As you broadcast, comments from viewers will appear. You can also reply to them and pin the most important ones.