How to take advantage of loyalty systems for email marketing
Posted: Tue Dec 03, 2024 10:55 am
You went to Starbucks and bought your favorite caramel latte macchiato with lactose-free milk, used your Rewards card and immediately received a newsletter offering you deals on exactly that coffee option the next time you visit.
It sounds like magic, but it's nothing more than a loyalty system working in sync with email marketing. That's what we want to talk to you about today.
"We reward you for your loyalty"
Loyalty systems are nothing more than an effort by brands and companies to reward their consumers. It can be something as simple as having a coupon book with stamps that you put on your customers every time they buy something, or something more complex like a system integrated into a card that, when activated, sends a series of data to a system in the cloud.
There are several brands, especially food and beverage chains (franchises are the best example of this) that have seen loyalty systems as a small gold mine to encourage their consumers to buy their products again and again.
If using a loyalty system based on points or purchase tickets is already a good thing, combining this with email marketing is even better.
There is an undeniable reality, and that is that unless the haiti business email list consumer is totally 'in love with the brand' and returns again and again as part of their routine, they will not know that it has a series of benefits unless you as a brand tell them.
Therefore, integrating your consumers' email, name and consumption score into a single database can be a winning combination, if you know how to use it.
Loyalty systems + email marketing, how to get started?
If you are just starting out and don't have much money to purchase specialized software or software developed from scratch, the tricky part of the matter can be how to transfer the purchase data to a database geared toward email marketing.
How can your email marketing benefit from user generated content?
If the above is your situation, data integration must be mechanical; that is, transferring the score to the shipping database for a certain period of time ( for example, you can integrate a database that you are working on in Google Sheets and then work on the shipping with Mittum ).
In all cases, the “unique and unrepeatable” component is the email . In addition to being the mechanism for your delivery, this is the element that will help match the consumer’s general data (name, gender, phone number, among others) with those related to their purchase receipts.
So, are you going to get started with loyalty systems? We assure you that with good advice and a powerful shipping tool, you will be able to see good results in a short time. Tell us how it went.
It sounds like magic, but it's nothing more than a loyalty system working in sync with email marketing. That's what we want to talk to you about today.
"We reward you for your loyalty"
Loyalty systems are nothing more than an effort by brands and companies to reward their consumers. It can be something as simple as having a coupon book with stamps that you put on your customers every time they buy something, or something more complex like a system integrated into a card that, when activated, sends a series of data to a system in the cloud.
There are several brands, especially food and beverage chains (franchises are the best example of this) that have seen loyalty systems as a small gold mine to encourage their consumers to buy their products again and again.
If using a loyalty system based on points or purchase tickets is already a good thing, combining this with email marketing is even better.
There is an undeniable reality, and that is that unless the haiti business email list consumer is totally 'in love with the brand' and returns again and again as part of their routine, they will not know that it has a series of benefits unless you as a brand tell them.
Therefore, integrating your consumers' email, name and consumption score into a single database can be a winning combination, if you know how to use it.
Loyalty systems + email marketing, how to get started?
If you are just starting out and don't have much money to purchase specialized software or software developed from scratch, the tricky part of the matter can be how to transfer the purchase data to a database geared toward email marketing.
How can your email marketing benefit from user generated content?
If the above is your situation, data integration must be mechanical; that is, transferring the score to the shipping database for a certain period of time ( for example, you can integrate a database that you are working on in Google Sheets and then work on the shipping with Mittum ).
In all cases, the “unique and unrepeatable” component is the email . In addition to being the mechanism for your delivery, this is the element that will help match the consumer’s general data (name, gender, phone number, among others) with those related to their purchase receipts.
So, are you going to get started with loyalty systems? We assure you that with good advice and a powerful shipping tool, you will be able to see good results in a short time. Tell us how it went.