What does a tax business newsletter look like?
Posted: Wed Dec 18, 2024 6:33 am
The need to share important information with your clients and partners has always existed. Do you know what a tax business newsletter looks like?
Over the years, we have moved from archaic binding and stapling to evolving ways of sharing valuable information through digital channels.
If you're trying to figure out what a newsletter looks like and how it can help you acquire or retain important clients, here are three interesting points to consider on how to present your information in a better way.
What a business newsletter looks like
Corporate website or blog . We often overlook the fact that every valuable thing we create for our clients helps to continue empowering the construction of your brand.
Special reports, newsletters, tips to improve some aspect of your product's life, etc. All of this and more should be linked in some way to your brand's website.
In fact, one of the best practices in SEO (search engine optimization in Spanish) is to have some section of your site that is constantly updated so that Google can see that your page is “alive” and producing content frequently.
If you don't have a specific section, it's not a bad idea to try to start a corporate blog. Remember that you should take time to define the strategy and editorial line that you will be taking to generate content.
Should you focus on creating eye-catching infographics to explain complicated topics? Do you need bite-sized articles to address common customer questions? How about more in-depth reports with important information for key customers?
Once you have that figured out, finally, decide how often you'll be posting. Maybe your brand has a limited amount of content it can produce right now, or maybe a lot of the ideas you have will take time to get down into whatever format you decide on.
Keep in mind that once a reader finds valuable content, their first question will be: when can I get more?
Make sure you are clear about what day and even what time of the week you will mongolia business email list be posting so you can get the most out of your audience.
Access to material with registration . Let's be honest, there will be pieces of content that may require a lot of work or that due to the sensitivity of the information you would like to limit access to.
Many companies, especially those offering specialized services or very large publishers, handle differently how their different clients can access this valuable material.
a. Subscription model . Some specialized digital newspapers or magazines give away a free number of articles that are freely available to the public, and after that they apply a simple monthly subscription system. This way they can finance the creation of more content and reward subscribers with quality content.
b. Contact form . Agencies specialized in some services usually put light reports behind registration forms. This allows potential or interested clients to leave their contact information before being able to download the information. The interesting thing about this system is that normally the information is linked to one of the services they offer and includes a call to action to contact the prospect and try to close a deal.
Informational videos . The predominance of video today is unquestionable. It is perhaps one of the easiest and most intuitive ways to learn about any topic, and it can be used from any device with an internet connection.
Creating informative video content will give you greater interaction with your users, in addition to being easily memorable and having a much higher chance of being shared.
However, keep in mind that the planning, filming, production and editing process is time-consuming and expensive, so you may want to reserve this type of content for those that really need to stand out or are in much higher demand.
Take advantage of the potential of Webinars . Many agree that the best way to learn is to have someone in person who can teach you first-hand and answer your questions. It's much more "human", so to speak.
There are several platforms that will allow you to create webinars, i.e. live digital conferences, that you can share with your most important clients or prospects to give them a simultaneous session on an important topic that your company masters.
The process is usually done through your website, confirmed by email, and ends with the attachment of an agenda for each attendee's calendar.
On the day of the webinar, present the information in the broadcast, and close with a question and answer session so that everything is clear and the experience is as complete as possible.
Whichever way you choose to share your news content, it's important to find the one that best fits your team's production capacity and, if necessary, your budget.
Try to see what your competition is doing and even what works in other industries or companies outside your field.
You will be able to obtain valuable ideas through benchmarking that you can surely apply to communicate better, as well as obtain and retain more clients.
Over the years, we have moved from archaic binding and stapling to evolving ways of sharing valuable information through digital channels.
If you're trying to figure out what a newsletter looks like and how it can help you acquire or retain important clients, here are three interesting points to consider on how to present your information in a better way.
What a business newsletter looks like
Corporate website or blog . We often overlook the fact that every valuable thing we create for our clients helps to continue empowering the construction of your brand.
Special reports, newsletters, tips to improve some aspect of your product's life, etc. All of this and more should be linked in some way to your brand's website.
In fact, one of the best practices in SEO (search engine optimization in Spanish) is to have some section of your site that is constantly updated so that Google can see that your page is “alive” and producing content frequently.
If you don't have a specific section, it's not a bad idea to try to start a corporate blog. Remember that you should take time to define the strategy and editorial line that you will be taking to generate content.
Should you focus on creating eye-catching infographics to explain complicated topics? Do you need bite-sized articles to address common customer questions? How about more in-depth reports with important information for key customers?
Once you have that figured out, finally, decide how often you'll be posting. Maybe your brand has a limited amount of content it can produce right now, or maybe a lot of the ideas you have will take time to get down into whatever format you decide on.
Keep in mind that once a reader finds valuable content, their first question will be: when can I get more?
Make sure you are clear about what day and even what time of the week you will mongolia business email list be posting so you can get the most out of your audience.
Access to material with registration . Let's be honest, there will be pieces of content that may require a lot of work or that due to the sensitivity of the information you would like to limit access to.
Many companies, especially those offering specialized services or very large publishers, handle differently how their different clients can access this valuable material.
a. Subscription model . Some specialized digital newspapers or magazines give away a free number of articles that are freely available to the public, and after that they apply a simple monthly subscription system. This way they can finance the creation of more content and reward subscribers with quality content.
b. Contact form . Agencies specialized in some services usually put light reports behind registration forms. This allows potential or interested clients to leave their contact information before being able to download the information. The interesting thing about this system is that normally the information is linked to one of the services they offer and includes a call to action to contact the prospect and try to close a deal.
Informational videos . The predominance of video today is unquestionable. It is perhaps one of the easiest and most intuitive ways to learn about any topic, and it can be used from any device with an internet connection.
Creating informative video content will give you greater interaction with your users, in addition to being easily memorable and having a much higher chance of being shared.
However, keep in mind that the planning, filming, production and editing process is time-consuming and expensive, so you may want to reserve this type of content for those that really need to stand out or are in much higher demand.
Take advantage of the potential of Webinars . Many agree that the best way to learn is to have someone in person who can teach you first-hand and answer your questions. It's much more "human", so to speak.
There are several platforms that will allow you to create webinars, i.e. live digital conferences, that you can share with your most important clients or prospects to give them a simultaneous session on an important topic that your company masters.
The process is usually done through your website, confirmed by email, and ends with the attachment of an agenda for each attendee's calendar.
On the day of the webinar, present the information in the broadcast, and close with a question and answer session so that everything is clear and the experience is as complete as possible.
Whichever way you choose to share your news content, it's important to find the one that best fits your team's production capacity and, if necessary, your budget.
Try to see what your competition is doing and even what works in other industries or companies outside your field.
You will be able to obtain valuable ideas through benchmarking that you can surely apply to communicate better, as well as obtain and retain more clients.