Stay up to date with the 5 email marketing trends for 2017
Posted: Tue Dec 03, 2024 10:58 am
You don’t have to be a prophet to see the future. Around the world, many analysts and digital marketing experts use data and metrics to discover the most promising strategies for the future.
In the case of email platforms, it’s no different. In this article, you’ll learn about the biggest email marketing trends for 2017.
Content
1. Focus on automation
2. Personalization
3. Lead retention
4. Content quality
5. Adaptation to mobile devices
1. Focus on automation
Without a doubt, the use of automation software and new zealand business fax list platforms will become an even more prevalent email marketing strategy for companies in 2017. This is because they not only help with capturing, nurturing and converting leads, but also because they save time.
In addition, they have better performance. To give you an idea, automatic messages receive a 152% higher click rate . In the digital world, actions need to be executed quickly and accurately. When automated, they are shortcuts that facilitate the execution of all processes.
2. Personalization
Internet users have preferences and individualities. If you want to stand out from the crowd, you need to invest in personalization . Creating personas for your business, for example, is essential for planning and executing email marketing actions.
But that’s not all. The more data you have about your leads, the better. Messages can be segmented by interest, demographics, geographic data, behavior, etc. This allows you to adjust the content, language, frequency, and more.
3. Lead retention
Many companies focus on acquiring leads, but forget that retaining those who have already signed up is just as important. A good lead nurturing strategy, taking into account user preferences, can be the difference between the success and failure of your actions.
Think about factors that can keep them loyal to your newsletter, such as recommending relevant articles and offering exclusive content via email, for example.
4. Content quality
You probably already know that maintaining quality content is key to the success of your strategy. It’s a well-known formula, but it remains one of the strongest email marketing trends.
Focus on relevant, attractive, shareable, engaging content that has the main objective of making the consumer perform a desired action — such as accessing a desired page or actually making a purchase.
5. Adaptation to mobile devices
Devices need to be a priority in the contemporary digital marketing scenario. After all, most of your users will access your content via tablets, smartphones and notebooks.
Therefore, it is very important that you consider the consumer experience on screens other than the desktop. For example, the title of your messages will have a smaller number of characters when viewed. Another best practice is to adapt the format of the content and clickable links so that it can be consumed without difficulty.
In the case of email platforms, it’s no different. In this article, you’ll learn about the biggest email marketing trends for 2017.
Content
1. Focus on automation
2. Personalization
3. Lead retention
4. Content quality
5. Adaptation to mobile devices
1. Focus on automation
Without a doubt, the use of automation software and new zealand business fax list platforms will become an even more prevalent email marketing strategy for companies in 2017. This is because they not only help with capturing, nurturing and converting leads, but also because they save time.
In addition, they have better performance. To give you an idea, automatic messages receive a 152% higher click rate . In the digital world, actions need to be executed quickly and accurately. When automated, they are shortcuts that facilitate the execution of all processes.
2. Personalization
Internet users have preferences and individualities. If you want to stand out from the crowd, you need to invest in personalization . Creating personas for your business, for example, is essential for planning and executing email marketing actions.
But that’s not all. The more data you have about your leads, the better. Messages can be segmented by interest, demographics, geographic data, behavior, etc. This allows you to adjust the content, language, frequency, and more.
3. Lead retention
Many companies focus on acquiring leads, but forget that retaining those who have already signed up is just as important. A good lead nurturing strategy, taking into account user preferences, can be the difference between the success and failure of your actions.
Think about factors that can keep them loyal to your newsletter, such as recommending relevant articles and offering exclusive content via email, for example.
4. Content quality
You probably already know that maintaining quality content is key to the success of your strategy. It’s a well-known formula, but it remains one of the strongest email marketing trends.
Focus on relevant, attractive, shareable, engaging content that has the main objective of making the consumer perform a desired action — such as accessing a desired page or actually making a purchase.
5. Adaptation to mobile devices
Devices need to be a priority in the contemporary digital marketing scenario. After all, most of your users will access your content via tablets, smartphones and notebooks.
Therefore, it is very important that you consider the consumer experience on screens other than the desktop. For example, the title of your messages will have a smaller number of characters when viewed. Another best practice is to adapt the format of the content and clickable links so that it can be consumed without difficulty.