What is a seasonal mailing campaign and how is it carried out?
Posted: Tue Dec 03, 2024 11:03 am
Yes, you may have heard the term on a few occasions but perhaps you don't really know what it means or how it is done. Well, you see, a seasonal mailing campaign has its origins in seasonal marketing, relating to the periods or transitions from one season of the year to another , where the primary objective is to exhaust product stocks in the face of the change of season.
Post Content The basics of a seasonal mailing campaign
1. Planning based on a calendar
2. Creativity and promotional strategy
3. Integration with points of sale (especially online)
The basics of a seasonal mailing campaign
Mailing, in particular, is a very effective channel when it comes to seasonal strategies. Its personalisation capacity and its “one-to-one” nature converge as factors that greatly contribute to the success of a campaign of this type, and it is also a perfect conduit for all loyalty programmes of department stores and brands with end buyers.
If everything up to this point sounds very attractive, then keep reading, because we are going to share with you the basics of a seasonal mailing campaign and how to develop it.
1. Planning based on a calendar
The first thing to take into account is the time factor or temporality, for which we have to create an editorial calendar.
It may seem obvious, but it is often forgotten that organization and planning are simply the pillars of any seasonal mailing campaign; in other words, planning and prevention of newsletters is necessary for success, even if possible it should be done months in advance.
2. Creativity and promotional strategy
There must be a planning process around the purchasing factor based on telecommunications email list the brand's differentiating factors and, from there, the creative exercise that will accompany the seasonal mailing campaign.
The complicated challenge of email marketing deliverability today
As far as this point is concerned, general good practices for mailing should be followed to ensure success; you can take a look at this article to get a deeper insight into all this.
3. Integration with points of sale (especially online)
Finally, your seasonal mailing campaign may direct the user to a direct purchase in physical stores, or to an online store (or better yet, both).
If the latter is the case, you must ensure that your eCommerce is secure, stable and optimized for the sales process, so that the entire experience achieved (so far) is satisfactory for your subscriber, a priori buyer.
Post Content The basics of a seasonal mailing campaign
1. Planning based on a calendar
2. Creativity and promotional strategy
3. Integration with points of sale (especially online)
The basics of a seasonal mailing campaign
Mailing, in particular, is a very effective channel when it comes to seasonal strategies. Its personalisation capacity and its “one-to-one” nature converge as factors that greatly contribute to the success of a campaign of this type, and it is also a perfect conduit for all loyalty programmes of department stores and brands with end buyers.
If everything up to this point sounds very attractive, then keep reading, because we are going to share with you the basics of a seasonal mailing campaign and how to develop it.
1. Planning based on a calendar
The first thing to take into account is the time factor or temporality, for which we have to create an editorial calendar.
It may seem obvious, but it is often forgotten that organization and planning are simply the pillars of any seasonal mailing campaign; in other words, planning and prevention of newsletters is necessary for success, even if possible it should be done months in advance.
2. Creativity and promotional strategy
There must be a planning process around the purchasing factor based on telecommunications email list the brand's differentiating factors and, from there, the creative exercise that will accompany the seasonal mailing campaign.
The complicated challenge of email marketing deliverability today
As far as this point is concerned, general good practices for mailing should be followed to ensure success; you can take a look at this article to get a deeper insight into all this.
3. Integration with points of sale (especially online)
Finally, your seasonal mailing campaign may direct the user to a direct purchase in physical stores, or to an online store (or better yet, both).
If the latter is the case, you must ensure that your eCommerce is secure, stable and optimized for the sales process, so that the entire experience achieved (so far) is satisfactory for your subscriber, a priori buyer.