If a social media crisis arises, a delayed response can be more damaging
Posted: Wed Dec 18, 2024 7:19 am
That said, it’s also important that your business fully investigates the matter. Therefore, your protocols should include your staff’s approach to immediate crisis communication.
Reply to consumers’ comments or create a post brazil whatsapp number related to the issue. You don’t have to issue a set script. That can feel artificial. Nevertheless, you must provide clarity on the tone and language staff should use in different scenarios.
Read Four Crisis Management Steps to Take to Stop a Disaster
Example: KFC’s chicken shortage
KFC’s acknowledgment of its chicken shortage in 2018 is a fantastic example. The company ran out of chicken. It immediately ran an ad with “FCK” on the chicken bucket where you’d normally see “KFC.” In the text below, KFC apologized for running out of chicken. This was a brilliant way of owning the problem instead of sidestepping it.
Reply to consumers’ comments or create a post brazil whatsapp number related to the issue. You don’t have to issue a set script. That can feel artificial. Nevertheless, you must provide clarity on the tone and language staff should use in different scenarios.
Read Four Crisis Management Steps to Take to Stop a Disaster
Example: KFC’s chicken shortage
KFC’s acknowledgment of its chicken shortage in 2018 is a fantastic example. The company ran out of chicken. It immediately ran an ad with “FCK” on the chicken bucket where you’d normally see “KFC.” In the text below, KFC apologized for running out of chicken. This was a brilliant way of owning the problem instead of sidestepping it.