Defining direct mailing
Email overload
General distrust
The personal connection
Defining direct mailing
To keep you in the loop, direct mail (also known as direct mailing) is a variety of "direct" marketing efforts (redundancy intended) that involves sending advertising information via postal mail or email.
An example of this would be sending an advertising brochure accompanied small business email list a personalized letter: both the brochure and the letter are advertising creations that show the benefits or advantages of a certain product.
However, if you do a little but in-depth analysis, direct mailing is still the reason why you have a chance to stand out from everyone else in this era of email marketing. To support this, we share with you a few reasons:
Email overload
Some people receive dozens, if not hundreds of emails in a single day. It's simply too many to give them proper attention. This means your email will likely be sent to the trash or marked as read.
That is why direct mailing, loaded with a lot of personalization towards the sender, can become a point in favor of getting your email opened.
General distrust
SPAM, identity theft, viruses… all of these things are scary and create distrust in users . Unless you really know the sender of the email, attachments are almost never opened.
That is why the correct practice of direct mailing, constant and in a proper manner, reduces the probability that users will fear and flatly refuse to open an email (a situation that occurs on many occasions in traditional email marketing).
#ctaText??# The importance of verifying emails in a rusty or obsolete database
The personal connection
There is something much more “personal” about opening a letter or pamphlet than opening an email . Direct mail is the closest thing to this type of “natural” connection that can occur between content and a human being.
For this reason, once someone has opened your email, they are much more likely to spend more time and attention when receiving a direct email from your company or person.
