15+ Thank You Page Examples & How to Create Yours
Posted: Wed Dec 18, 2024 8:17 am
Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not.
Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the expectation of the visitor.
They also miss the chance to further engage with email list visitors, move them along to another section of the website, make a sale, make it easy for them to follow the brand on social media, and so on.
All those missed opportunities could have been taken advantage of with a good thank you page. A simple “thanks, and here’s your ‘whatever’” just doesn’t cut it. A visitor who has already completed an action on your website is much more likely to go a step further but if all you offer is thanks, you leave them hanging.
In this article, I’m going to show you what you need to create the perfect thank you page. From the simple “What is a thank you page?” to ideas on how to optimize your thank you page for engagement and conversions, I’ll cover it all.
If you’re in a hurry or are here just for the thank you page examples, go ahead and use the table of contents below.
Listen to the audio version of this post:
So first off, what is a thank you page?
What is a thank you page?
A thank you page is a page that website visitors are sent to directly after they’ve completed a goal on your website. That could be signing up for your newsletter, opting in to receive your free guide or ebook, completing a purchase, reserving a spot in your webinar, etc.
Simple thank you page example.
Whatever the end goal is, your visitor should be directed to a thank you page immediately after completing the required action (likely filling out a form).
Did you know? With GetResponse Website Builder you can make a website of your own, completely free, in no time at all. It comes packed with a variety of ready-made templates, intuitive UI, and uses artificial intelligence to help you build a website from scratch, automatically. Watch the video below to learn what you can achieve with this new website creator and start building your thank you pages today.
CREATE A WEBSITE. 100% FREE.
Why do you need a thank you page?
So why do you need a thank you page?
The most basic function of a thank you page is to confirm the action the visitor just completed (i.e. “Thanks for signing up to our newsletter!” or “Your order is confirmed”).
But, in reality, it should do much more than that.
Have you ever filled out a form or completed a purchase then were directed to a page that was unclear, unorganized, or unprofessional?
Maybe a simple white page that just says, “Thank You” or “Order Confirmed”.
We all have.
What kind of feeling did that page inspire?
Did it draw a reaction? Did it leave you feeling reassured you made a good decision? Did it make any connection with you?
Likely not.
Read more related content:
1. What are landing pages?
2. How to build a website from scratch in 9 steps
3. 5 key reasons why you need a website
4. How to create an about us page that works like a charm
A page like that fails to connect with people and, ultimately, leaves your visitors left high and dry.
It leaves a huge opportunity on the table and all that effort and energy trying to get that person to convert is wasted.
Not only that, a poor thank you page can leave a bad feeling in your visitor’s stomach. A page like that fails to reassure the visitor that they made a good decision (typically referred to as “buyer’s remorse”).
They may even decide to forgo engaging with the thing they just signed up for (if it’s guide, maybe they end up deleting or never reading it, if it’s a product, maybe they decide to cancel the order).
It’s clear that the visitor is engaged with your offer and your company. They went so far as to complete whatever action you required of them. So why wouldn’t you put more effort into your thank you page?
A thank you page is an opportunity for so much more.
To propose that question again, why do you need a thank you page?
It’s not to just simply confirm a completed action, but also an opportunity to engage with your visitors more and ultimately, a chance to move your visitors along and deeper into your sales funnel.
But not only do you need a thank you page, you need a good one.
So, let’s cover what you need to start:
What your thank you page should include
First, your thank you page should include the obvious, “thank you” in one form or another (thanks, congratulations, order confirmed, etc.).
This confirms the visitor has completed the desired action.
Next, the page should include clear instructions on how to proceed. If they just signed up for a free ebook, let them know that it’s on its way to their inbox and they can expect it shortly. Or, include a clearly stated, easily visible button that says “Download your guide”. Whatever it is, make sure the visitor knows exactly what to do.
Read more: 5 great ebook landing designs
Finally, it should include a strong call-to-action (CTA). Your CTA should be easily visible, well-defined, and move the visitor to the next step. This might be a further resource (like a blog post), checking out your product, or even just sending them back to the homepage.
To reiterate, your thank you page at the very least should include:
Thank you (to confirm)
Exact instructions on how to proceed
A strong call-to-action
But, that’s just the start.
A good thank you page offers more. It offers a way to further connect and add more value. It can be an opportunity to drive traffic to other content, nurture leads, get someone to purchase something, acquire customers, and so on.
So let’s move onto some ideas for doing just that.
Thank you page ideas (to increase engagement & conversions):
Below, is a list of ideas to consider adding to your thank you page. At the very least, you should include the points I mentioned above (and will further detail below).
Beyond that, think about how these ideas will work for your company and how you can implement them into your own page. Don’t go overboard adding every last idea. Think about what you want the visitor to do next after visiting your thank you page and go from there.
1. Thank or confirm
I want to reiterate to actually include a thank you or confirmation message of some sort.
This should be as clear as possible. This lets the visitor know they’ve completed the required action and they can expect whatever it is they’ve signed up for.
2. Provide clear instructions
Going along with the first point, you need to make sure you actually provide the value you promised and the visitor knows how to get it.
If it’s a free guide or ebook, include a large button on the thank you page that says, “Download your free guide” so the visitor knows right away how to get it.
Or, if you’re sending it via email, tell them exactly that and when to expect it: “You will receive your free guide in your inbox shortly.” Also, think about including a contact email if they having any trouble downloading it or never receive it.
Typically, when a visitor completes an action on your site, they’re immediately sent to a thank you page. Most websites, however, have lackluster thank you pages that barely meet the expectation of the visitor.
They also miss the chance to further engage with email list visitors, move them along to another section of the website, make a sale, make it easy for them to follow the brand on social media, and so on.
All those missed opportunities could have been taken advantage of with a good thank you page. A simple “thanks, and here’s your ‘whatever’” just doesn’t cut it. A visitor who has already completed an action on your website is much more likely to go a step further but if all you offer is thanks, you leave them hanging.
In this article, I’m going to show you what you need to create the perfect thank you page. From the simple “What is a thank you page?” to ideas on how to optimize your thank you page for engagement and conversions, I’ll cover it all.
If you’re in a hurry or are here just for the thank you page examples, go ahead and use the table of contents below.
Listen to the audio version of this post:
So first off, what is a thank you page?
What is a thank you page?
A thank you page is a page that website visitors are sent to directly after they’ve completed a goal on your website. That could be signing up for your newsletter, opting in to receive your free guide or ebook, completing a purchase, reserving a spot in your webinar, etc.
Simple thank you page example.
Whatever the end goal is, your visitor should be directed to a thank you page immediately after completing the required action (likely filling out a form).
Did you know? With GetResponse Website Builder you can make a website of your own, completely free, in no time at all. It comes packed with a variety of ready-made templates, intuitive UI, and uses artificial intelligence to help you build a website from scratch, automatically. Watch the video below to learn what you can achieve with this new website creator and start building your thank you pages today.
CREATE A WEBSITE. 100% FREE.
Why do you need a thank you page?
So why do you need a thank you page?
The most basic function of a thank you page is to confirm the action the visitor just completed (i.e. “Thanks for signing up to our newsletter!” or “Your order is confirmed”).
But, in reality, it should do much more than that.
Have you ever filled out a form or completed a purchase then were directed to a page that was unclear, unorganized, or unprofessional?
Maybe a simple white page that just says, “Thank You” or “Order Confirmed”.
We all have.
What kind of feeling did that page inspire?
Did it draw a reaction? Did it leave you feeling reassured you made a good decision? Did it make any connection with you?
Likely not.
Read more related content:
1. What are landing pages?
2. How to build a website from scratch in 9 steps
3. 5 key reasons why you need a website
4. How to create an about us page that works like a charm
A page like that fails to connect with people and, ultimately, leaves your visitors left high and dry.
It leaves a huge opportunity on the table and all that effort and energy trying to get that person to convert is wasted.
Not only that, a poor thank you page can leave a bad feeling in your visitor’s stomach. A page like that fails to reassure the visitor that they made a good decision (typically referred to as “buyer’s remorse”).
They may even decide to forgo engaging with the thing they just signed up for (if it’s guide, maybe they end up deleting or never reading it, if it’s a product, maybe they decide to cancel the order).
It’s clear that the visitor is engaged with your offer and your company. They went so far as to complete whatever action you required of them. So why wouldn’t you put more effort into your thank you page?
A thank you page is an opportunity for so much more.
To propose that question again, why do you need a thank you page?
It’s not to just simply confirm a completed action, but also an opportunity to engage with your visitors more and ultimately, a chance to move your visitors along and deeper into your sales funnel.
But not only do you need a thank you page, you need a good one.
So, let’s cover what you need to start:
What your thank you page should include
First, your thank you page should include the obvious, “thank you” in one form or another (thanks, congratulations, order confirmed, etc.).
This confirms the visitor has completed the desired action.
Next, the page should include clear instructions on how to proceed. If they just signed up for a free ebook, let them know that it’s on its way to their inbox and they can expect it shortly. Or, include a clearly stated, easily visible button that says “Download your guide”. Whatever it is, make sure the visitor knows exactly what to do.
Read more: 5 great ebook landing designs
Finally, it should include a strong call-to-action (CTA). Your CTA should be easily visible, well-defined, and move the visitor to the next step. This might be a further resource (like a blog post), checking out your product, or even just sending them back to the homepage.
To reiterate, your thank you page at the very least should include:
Thank you (to confirm)
Exact instructions on how to proceed
A strong call-to-action
But, that’s just the start.
A good thank you page offers more. It offers a way to further connect and add more value. It can be an opportunity to drive traffic to other content, nurture leads, get someone to purchase something, acquire customers, and so on.
So let’s move onto some ideas for doing just that.
Thank you page ideas (to increase engagement & conversions):
Below, is a list of ideas to consider adding to your thank you page. At the very least, you should include the points I mentioned above (and will further detail below).
Beyond that, think about how these ideas will work for your company and how you can implement them into your own page. Don’t go overboard adding every last idea. Think about what you want the visitor to do next after visiting your thank you page and go from there.
1. Thank or confirm
I want to reiterate to actually include a thank you or confirmation message of some sort.
This should be as clear as possible. This lets the visitor know they’ve completed the required action and they can expect whatever it is they’ve signed up for.
2. Provide clear instructions
Going along with the first point, you need to make sure you actually provide the value you promised and the visitor knows how to get it.
If it’s a free guide or ebook, include a large button on the thank you page that says, “Download your free guide” so the visitor knows right away how to get it.
Or, if you’re sending it via email, tell them exactly that and when to expect it: “You will receive your free guide in your inbox shortly.” Also, think about including a contact email if they having any trouble downloading it or never receive it.