B2C Data

your internal search is to show relevant results to users. Random results will confuse prospects and a blank “No Results” page is essentially a dead-end. Both give visitors a bad experience, which will push them to leave the website. Provide Suggestions When “No Results” Although you can’t ...

Conversions
Lastly, you’re going to need to measure your website’s conversions. A “goal conversion” can be a multitude of different actions a visitor could take on your website. It all depends on what your business’s goals are.

For example, you might want visitors to download a free report, sign ...

Your profit maximizer offers are usually towards the end of your customer journey to increase the average transaction value of your customers. Types of profit maximizers include upselling, cross-selling, bundles/kits, and subscriptions. 4. Bonus Keep customers from walking (or clicking) away by ...

Don’t Be Afraid to Ask
You’ve spent a lot of time creating valuable content for your audience; so don’t be afraid to ask people to sign up! Many sites downplay email signups in favor of social media icons. But those fans, followers, and likes are not quite as valuable as getting them on your email ...

Run Contests
Contests are an effective strategy for increasing customer loyalty and engagement since they reward existing customers, attract new customers, and promote products or services. Contests can also enhance campaigns or launches by building anticipation.

Plus, they offer the chance for ...

Make Sure It's Easy
Customers shouldn't feel like they have to jump through hoops. Make it easy for them to sign up, share, and promote your product or service via social media, email, SMS, etc. The referral program should be as seamless as possible so customers are not only more likely to complete ...

These are additional pieces of information that can be added to your PPC ads, such as a phone number, location, or additional links.

Ad extensions can increase your ad's visibility and relevancy, making it more likely to attract clicks. Experiment with different extensions to see which ones ...

Clicks and Click-Through Rate (CTR)
Link clicks show a level of interest but are not a good indicator of engagement on their own. CTR provides deeper insights into how compelling your content is in driving users to take further action, such as visiting your website or
2. Likes, Reactions, and ...

In a major policy shift, Google has announced it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is focusing on enhancing user choice and control over web browsing privacy.

and how it may affect users and advertisers so your business can better prepare its ...