Where is your audience located?

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Is your audience mainly living in an area where the internet connection is less than ideal? This may be something to take into consideration, especially here in Maine. If your target audience is primarily rural, finding a way to reach them is important. Maybe they regularly visit the small diner where the Coffee News is readily available. Perhaps that’s something to experiment with as you try to determine how best to reach your unplugged audience.

When are you advertising?
Putting an ad on a bus in the middle of the winter may not be effective in Maine when no one is standing on the sidewalk in below freezing temperatures or the snow and icy conditions are occupying their tunisia dial code attention while they drive. Using digital mediums during certain times of the year, or event certain times of day, may be a more effective way to reach your audience. For example, Facebook advertising has a feature that allows you to select the time of day an ad is shown. Do your research first and find out when your audience is most likely to be on Facebook, then cater your ads accordingly.

Why do you advertise?
The purpose of your advertising can oftentimes help you decide where best to put your marketing budget. Are you aiming for online transactions? Asking for those in print advertising will probably not be as effective as a Facebook ad leading to your website. Consider what your end goal is and move backward to determine how people would reach that goal in the most efficient way.

Are you planning to use print advertising for your business? Consider these things as you form your plan, and then decide which platforms are best for you.

Need help? We offer free 30-minute consultations and would be happy to talk with you about where your marketing budget will have the most impact.