I-Hyper-personalization: Njengoko abathengi beqhelana namava omntu, a

[masud ibne2077]

mashishini ajonga iindlela ezintsha zokwenza imiyalezo eyenzelwe wena ngakumbi. I-Hyper-personalization ibandakanya ukusebenzisa idatha yexesha lokwenyani kunye nokuziphatha komthengi ngamnye ukuhambisa amava omntu kakhulu kwisikali.

Uhlalutyo lokuqikelela: Uhlalutyo oluqikelelweyo yenye indawo apho i-AI yenza impembelelo enkulu. Ngokuhlalutya indlela yokuziphatha yangaphambili kunye namanye amanqaku edatha, amashishini anokusebenzisa uhlalutyo lokuxela kwangaphambili ukuchonga ukuba ngabaphi abathengi abanokuthi baguqule, kwaye bajolise kubo ngemiyalezo elungiselelweyo.

Intengiso yesitishi se-Omni: Kwilizwe eliya liqhagamshelwa ngakumbi, ukuthengiswa kwetshaneli ye-omni kuya kubaluleke kakhulu kunangaphambili. Ngokudibanisa ulwahlulo lwabathengi kunye nobuntu kwiitshaneli ezininzi (umzekelo, i-imeyile, imidiya yoluntu, iselfowuni), amashishini anokudala amava angenamthungo kunye nobuqu bomthengi aqhuba uguquko.

Iinkxalabo zabucala: Njengoko amashishini eqokelela idatha eninzi kubathengi bawo,idatha yokuthengisa ngomnxeba kukho inkxalabo ekhulayo malunga nobumfihlo kunye nokhuseleko lwedatha. Kwiminyaka ezayo, amashishini aya kufuna ukulungelelanisa imfuno yokuthengisa eyenzelwe wena kunye nesidingo sokukhusela idatha yabathengi babo.

Lilonke, ikamva lokwahlulahlulwa kwabathengi kunye nobuntu buyonwabile kwaye bugcwele amandla. Ngokuhlala unolwazi ngale mikhwa kunye nokuqhubela phambili, amashishini anokwenza izicwangciso ezisebenzayo nezinefuthe lokuthengisa eziqhuba ukukhula kunye nokwandisa ukwaneliseka kwabathengi.

Ukusonga
Ukwahlulahlula kwabathengi sisixhobo esibalulekileyo kumashishini ajonge ukwandisa impumelelo yemizamo yabo yokuthengisa. Ngokwahlula abathengi babe ngamaqela athile ngokusekelwe kwiimpawu ekwabelwana ngazo kunye nokuziphatha, amashishini anokwenza imizamo yawo yokuthumela imiyalezo kunye nokuthengisa kwiqela ngalinye ngendlela ehambelanayo kwaye iqhube ukuguqulwa. Kweli nqaku, sihlolisisa iintlobo ezahlukeneyo zeendlela zokwahlula abathengi, indlela yokuchonga indlela yokwahlula ngokufanelekileyo kwishishini lakho, kunye neenzuzo zokusebenzisa ulwahlulo ekuthengiseni, kubandakanywa ukunyaniseka kwabathengi kunye ne-ROI engcono. Sikwajongana nemingeni kunye nemigibe yokuphepha xa siphumeza ukwahlulwa kwabathengi kwaye siqaqambise ezona ndlela zilungileyo zokudibanisa ukwahlulahlula kwisicwangciso sakho sokuthengisa.

Okokugqibela, sijonga iindlela ezizayo kunye nenkqubela phambili kulwahlulo lwabathengi kunye nobuntu, kubandakanya indima yobukrelekrele bokwenziwa kunye nokufunda koomatshini, i-hyper-personalization, uhlalutyo lokuxela kwangaphambili, intengiso ye-omni-channel, kunye neenkxalabo zabucala. Ekugqibeleni, ulwahlulo lwabathengi sisixhobo esibalulekileyo kumashishini ajonge ukwenza imizamo yokuthengisa esebenzayo kunye neyenzelwe umntu eqhuba ukukhula kunye nokwandisa ukwaneliseka kwabathengi.