Dissecting e-commerce in Spain: how, when and what did we buy in 2020?

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Spaniards opened their consumer doors to e-commerce in 2020, and according to various market studies, it seems that this is a trend that is here to stay. The migration to the digital scene has been a direct consequence of Covid restrictions; however, online shopping has more complex characteristics that say a lot about the new market landscape. In this context, the price comparison site Idealo.es has prepared an x-ray of the most relevant points and trends that marked this sector in 2020.

When are searches done?
According to a study carried out by Idealo , 48% of afghanistan telephone number data Spaniards choose the morning time slot to do their shopping. 16% opt for the early morning, and 40% shop online in the afternoon and at night.

As for the days of the week, Sunday is the day with the highest peaks in online shopping, followed by Tuesday and Wednesday. The least favourable day for consuming is Friday.

What is the purchasing process?
New e-commerce trends are marked by an incipient use of smartphones . According to IAB , 72% of online shoppers use them as a purchasing channel. Idealo points out the success of its mobile application, especially due to the benefit of its “price alert” tool, which notifies users of price drops on products marked as desired. The volume of use of this feature in the app (42%) far exceeded that of the web, indicating a decline in the use of the computer as an online purchasing device, although it is still the leader today.

Due to the growing importance of mobile, responsive and omnichannel strategies are in the spotlight of all marketing experts.