Working for a good cause gives you a kick!

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5. Mobile conversion lags behind
In the campaign for KiKabouw the conversion was almost 2x as low and the purchase amount via mobile was lower. To increase the revenue you can either try to get the mobile conversion up by optimizing the user experience or get more computer/laptop traffic to your website.

To conclude, a more personal lesson; it gives a huge kick to spend time on a good cause. I can recommend every SEA specialist (and online marketer) to volunteer for a good cause, for example with Google Grants. With your knowledge and insights you can do a lot of good.

Perhaps it goes without saying, but for the sake of transparency I would like to point out that I volunteer for KiKa in various ways. Firstly, with online marketing, by using Google Grants and Analytics. In addition, I run the New York marathon and raise money with it. I volunteer because I have two sweet, healthy daughters and I cannot imagine what it would be like if they were diagnosed with cancer.


battle for the traveler is becoming increasingly iran phone data fierce online. Major players such as Expedia are seeing a decrease in the supply of visitors now that Tripadvisor (from the same stable) is selling B&B and hotel stays itself. The travel industry is increasingly afraid of Google and is joining Google Flights . What Google mainly offers is neat overviews of the search query. New and inspiring for the traveler are the social travel options. At the E-travel congress this summer, two promising Dutch initiatives presented themselves.

Does 'The Traveler' exist?
The Woman does not exist (Maarten 't Hart), the Customer does not exist, the Traveler does not exist. A traveler who wants to go on a journey can be divided into three types:

1. The knower
The knower knows what he wants and with whom he wants it. Corendon with its 'all inclusive tickets' to Turkey makes grateful use of this. The knower is helped with a quick dialogue. The knower gets very far with Google. Even better is Rome2rio . This site shows remarkably complete and clear information from the front door to the destination.