Helper: “Too little attention for content that is relevant and valuable”
Content marketing is all about building a 'digital relationship' with potential customers and clients by continually providing them with knowledge and information that is important to them. The reason for this is that they are then more likely to do business with the organization that publishes such content. In order to prevent potential customers and clients from dropping out prematurely, it is important that the question is always asked during the production of the content: "What do I get out of this?" from the perspective of the target group.
In order to help your target group, it is therefore important to know what concerns the people involved and what problems they are struggling with. Your content does not always have to be directly in line with the products or services that your organization offers. For example, I successfully promote my school performances by publishing a free theme workbook for teachers every month.
Content marketers naturally want to score quickly to prove their right to exist. That is why they like to refer to numbers such as the position in Google search results for certain search terms, the number of Facebook likes, the number of Twitter followers and the number of times a YouTube video has been viewed. All these numbers certainly give an impression, but in the end it is about the efforts in the field of content marketing generating business.
Therefore, it is important to always keep in mind when producing, publishing and promoting content that the content should ultimately contribute to business transactions. In my opinion, it is a misconception to think that content marketing should never be focused on sales. If you come too early with all kinds of offers, many people will indeed drop out, but if you do not occasionally produce, publish and promote content that is focused on realizing sales, you are doing your organization a disservice.
Artist: “Too little attention for fun and surprising content”
If you want to persuade people to do business morocco phone data with you or your organization through your content, it is of course important that the content contains meaningful information and knowledge. But more is needed. The content generally has more impact if there is not only attention for education, but also for entertainment. Fun content is easier to consume, digest and remember than boring content. That is why it pays to always look for surprising angles, cases, anecdotes, metaphors and cartoons when producing content. It also does no harm to describe personal experiences in the first person. People do better business with people than with faceless organizations.
In most cases, it is not advisable to make entertainment a goal, because that rarely creates business. Successful viral videos have been very well thought out about the entertainment aspect. Exaggeration is allowed. If you want mothers to buy mineral water for their babies, the viral video below is not so crazy, because what mother does not want a super baby.
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