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Lean into your designer’s expertise and brand aesthetic to create ads that will stop the scroll. This is absolutely the time to integrate any learning from creative test initiatives earlier in the year. This is not the time, however, to simply rely on stock photography as an accompanying image. Other creative considerations for enhancing your holiday campaign: Animation and video. User-generated content Influencer partnerships Begin influencer gifting programs early The holiday season is an

influencer gifting programs. However, many brands make the mistake of sending out united kingdom number screening their PR boxes to their influencer wishlist in early December. Influencers, like other brands this time of year, generally work ahead to create their content, film their unboxings, and establish their holiday content schedule. While they may still enjoy the gifts, if the end goal is to generate additional opportunities for influencer buzz ahead of the holiday in order to generate year-end revenue, move the timeline up. Plan to ship your holiday gifts to influencers by the first week of November. What you send is up to you and the perceived value of the influencer partner you’re gifting. In general, more thoughtful, impactful packages will have a greater ratio than gifting a generic smaller item to a greater array of creators.