Why did Threads come about?

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What is Threads?
Threads is a text-based conversation app that Meta launched for its users in the US in July 2023. Due to data protection reasons, it was not released for German users until December 2023. Within 1 to 2 hours of launch, Threads already had 1 million users, after a few months it had 100 million users, and in February 2024, Threads had over 130 million active users per month. So you can take advantage of the enormous reach. The platform's interactions are designed to be intuitive and are already familiar from other platforms such as Instagram.

If you have already been verified on Instagram, your Threads account will also be verified, which can be particularly beneficial for companies. Unlike Instagram, however, the focus is not on images or short videos, but on short messages. You can add content to your posts with photos, GIFs, links and videos (up to 5 minutes long). Your azerbaijan whatsapp phone number threads can each be up to 500 characters long. You can also share your threads on Instagram in parallel to draw more attention to your account and reach more people. And if you are now thinking that the whole thing is similar to platform X (formerly Twitter), you are right. However, you will find out how Threads differs from X later in the blog article.

Threads Graphics
Threads is a counter-product to existing short message services such as X or Bluesky. The well-known service, Twitter, was taken over by Elon Musk in October 2022 and a short time later, a lot changed on the platform. As a result, many users became dissatisfied and began looking for alternatives. An opportunity for Meta to open up a new market.

Meta wants to continue to be the market leader and central point of contact for social media, which is why services such as Instagram and WhatsApp have already been bought into the Meta family in the past. Threads now offers a platform in the Meta family that is also based on text posts as a competitor to X. Instagram and Threads are closely interlinked. Threads that are relevant to users are mentioned in the Instagram feed and notifications to make getting started quicker and easier.