Where does my target audience gather?

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Thus, when choosing a location for sampling, you need to answer the following questions:

Does the campaign allow for precise targeting?

Is it possible to target an audience based on appearance, or does this require purchase data?

What product do I want to distribute? In what quantity? Does it require vp administration email list special storage conditions?

Can I arrange distribution at the point of sale, and can I arrange for inclusion in the order (is my product in the retailer's assortment)?



Are there storage conditions for my product in the location where the target audience congregates, and do they meet my requirements?

Can promotional personnel work at the distribution point?

By answering these questions, a business can significantly narrow its choice of distribution point and select the most suitable one.



How to organize sampling
Organizing a free sample distribution requires the involvement of several departments of the company.

To organize a promotional campaign with the distribution of free samples, you need to:

Determine the goals and objectives of the business.

Define the target audience or work out the criteria for issuing samples. Who is it important to give a sample of the product to, should the recipient of the free product make a purchase for the required amount or from a certain category.

Determine the method and channel for distributing samples.

Determine the period of the promotion.

Based on the constraints, calculate the production volume of samples for sampling.

Find and train promotional personnel, set up systems.

Produce products for distribution and deliver them to the distribution location.