Upscribe provides detailed demographics, interests, and buying habits by analyzing your customer base. You can use the platform to get a clear picture of your customers, enabling you to tailor your subscription pricing model to their specific needs and preferences.
2. Start with market research
Market research is key to understanding how your target customer(s) will perceive your subscription offer. Look at customer data to determine how they shop—how often they pick products from your online shop and what they like best.
like Upscribe is especially helpful for this.
You can use Upscribe’s dashboards and reports to keep tabs on customer purchase patterns and orders to fine-tune your subscription offering and test hypotheses. Ecommerce platforms like Shopify and WooCommerce also offer detailed analytics that you can use to appeal to your customers.
Lastly, asking customers for input directly is a powerful tool for generating insights. Pre- and belarus phone number list post-purchase surveys about the purchase process can yield actionable insights into:
Pricing tiers
Product quality
Subscription management process
…and more
3. Check your competitors
Getting a handle on competitors’ pricing strategies can give you better insights into the market dynamics and help you figure out how to stand out. For instance, if most of your competitors use a fixed-rate pricing approach, you could mull over offering a multi-tiered pricing model that accommodates customers currently excluded from the market.
Remember—the goal here isn’t to copy your competitor’s pricing.
It’s to identify your unique selling proposition (USP) and understand your position in the market. Are you offering a luxury experience? Are you the most affordable option? Can you provide added value that no one else can provide?
Building your pricing around answers to questions like t
A subscription analytics tool
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