Retweet (RT) : term used venezuela phone number resource on Twitter to designate the re-sharing of a tweet by an Internet user to his or her own subscribers. This is one of the indicators massively used to estimate the success of a publication. It is similar to the "sharing" offered by other social media (Facebook and LinkedIn in the lead). RSS (Really Simple Syndication): a system that allows bloggers to automatically retrieve information published on other blogs, with the agreement of its owner. SoMoLo : an acronym for “social, mobile, local” which refers to a marketing and sales approach that emphasizes “mobile” culture.

The goal: to offer personalized and geolocalized content, optimized for mobile browsing , while promoting social sharing. Social influencer : a person or brand followed by a large audience on social networks. Social influencers are often approached to give credibility to a brand or products during marketing and commercial campaigns. The most influential are followed by millions of subscribers. Social paid: sponsored (paid) publication service offered by social networks. It allows you to promote a publication to a specific target, for the purposes of notoriety, visibility and demand generation.