Homeowners should be aware of emerging technologies that tenants would like, as these investments will benefit both their customers and themselves by improving operations and efficiency. However, when adopting these technologies, it is critical to implement them correctly, ensure that they work continuously, and that tenants know how to use them.
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Methodology:
*Capterra’s Tenant Experience Survey was conducted in June 2024 among 4,800 respondents in the United States (n:400), Canada (n:400), India (n:400), Brazil (n:400), Mexico (n:400), United Kingdom (n:400), France (n:400), Italy (n:400), Germany (n:400), Spain (n:400), Australia (n:400), and Japan (n:400). The goal of the study was to identify the pain points that tenants face and explore software solutions that property managers can use to address them. Respondents were selected based on whether they currently rent their primary residence.
Marketing
also for social media: according to marketers, AI content performs better than human content
Think you can tell the difference between human- el salvador number data and AI-generated content when you’re scrolling through social media? You might be surprised to learn that in Capterra’s “GenAI for Social Content 2024” study, 4 in 10 respondents who work with content said that at least 50% of their company’s social media posts are created by GenAI. There are significant benefits to companies using generative AI on social media (like better content performance), but there are also some significant challenges that this study explores. We also interviewed Veronica Gentili, a Social Media Expert, who commented on the study’s findings.
78% of Italian respondents expect their company to increase spending on GenAI tools in the next 18 months.
53% of marketers say social media content produced by generative AI performs better than content created solely by humans.
When asked whether their company indicates that content was created with AI when posting on social media, 35% said it indicates “yes, always,” 41% said “yes, sometimes,” and 21% said it does not indicate.