What is real-time marketing (RTM)?
There are two names in the network: real-time marketing and real time marketing. Their definition is identical, however. Real time marketing is a strategy that uses current events from the world of culture, sports, show business, politics, and sometimes the activities of other brands. In this context, reflexes are usages of telemarketing database the most important. You have to react quickly, but not thoughtlessly. The strategy should be well thought out, comprehensive, coherent and consistent with the values of your company.
There are many views on RTM. However, we can distinguish two key concepts related to this technique. According to the assumptions of the first, these should be spontaneous actions resulting from unexpected, current events. The second, on the other hand, says that such actions are worth planning and relating them, for example, to regular holidays or certain events. In this assumption, the key is to prepare for various scenarios.
Regardless of which concept you consider closer to your company, if you want to implement real time marketing 2023, you need to learn as much about it as possible. That's why this article was created.
How to conduct effective RTM?
Conducting effective real-time marketing is not easy. You are certainly wondering where to start so that such a campaign will bring the expected results. The key to success in this case is to follow a few important rules.
Good research is the basis
Think about what is important happening in the world, country or region and create a calendar of events that you plan to include in your strategy. Also, determine which events and contexts are worth using in further actions and which are not worth bothering with.
Mindfulness pays off
Being alert is important not only in real-time marketing, but also in any other promotional strategy. If you have eyes and ears around your head, you will certainly quickly identify potential opportunities and use them well in your plan. Remember about tools for monitoring content on the web. Thanks to them, you will learn what has marketing potential and what is worth referring to in real-time marketing. One such program is Brand24. The tool will help you search for content that can be your inspiration for the campaign.
One campaign, many scenarios
In the case of real-time marketing, you need to be prepared for the unexpected. To do this, create several campaign scenarios for a single event. Having a resource of ready-made templates that you can easily modify will keep you in the game for online success, even if something goes wrong.
It's the content that counts
If you operate on the Internet, you are certainly familiar with the saying that content is king. This also applies to real-time marketing. When creating content in this technique, focus primarily on its valuable message and sense of humor. However, you cannot forget about the characteristics of your brand. The message should be adapted to its tone, so that it is associated with the company at first glance.
Where and when?
When creating a real-time marketing campaign, you need to plan not only the execution time, but also where you will place your ads. Choosing the right distribution channel is a key aspect influencing the effectiveness of RTM. Whether you want to publish content on Facebook, Instagram, Twitter or your website, its tone should be adapted to the chosen channel.
Time is money
In RTM, nothing matters more than time. The faster you react, the greater the chances of your campaign succeeding. So, constantly monitor current trends, research upcoming events, and create campaigns related to them as quickly as possible.
Effects analysis
Remember to monitor the effectiveness of the campaign on an ongoing basis after its implementation. In this respect, reflexes are also key. If you quickly detect any errors and replace them with appropriate solutions, real-time marketing will bring the expected results. Okay. But what are these effects? What can be achieved with RTM? A skillfully implemented campaign is:
increase in brand awareness,
the opportunity to stand out from the crowd,
better contact with the target group,
increase in company credibility,
more sales,
increase in brand authority.
Is it possible to
