After doing some good keyword research, you now have a good selection of terms in your hands. So, what do you do with them?
One of the fields where the keyword must appear is the title. This is one of the most important factors for YouTube to index and position the content. And, for the video to appear well positioned, the title must be as close as possible to the user's search.
In the case of the Shopify video, for example, the content is about “how to find business ideas,” so this is the main keyword and appears at the beginning of the title.
In addition, a study conducted by Briggsby analyzed the correlation between the positioning of videos in YouTube search and the platform's possible positioning factors.
As for titles, the company noted that top search results often use an exact match to the keyword in the video title.
The search also showed that longer titles tend to perform worse, as the top positions are more objective: the top 20 positions have titles of 47 and 48 characters, on average, and the maximum is 100 characters.
video ranking based on the size of two titles
So try to keep your titles concise and keyword specific. These considerations are not rules, but they are worth considering.
Also remember that the video title may be the user's first contact with your content .
Therefore, it should describe what viewers nepal phone number list will see, but also encourage them to click on your video. In this case, it is worth using creativity to spark curiosity.
4. Insert the video tags
Anyone who works with SEO for Google knows that stuffing a page's code with keywords in the meta tags is pointless. The search engine no longer uses this aspect as a ranking factor, as it is used as spam.
On YouTube, however, tags are essential for the positioning of a video.
It is one of the factors that YouTube uses to identify the topics of a content and make the correct indexing, as well as to make the recommendation of related videos. And those suggestions are also an important source of traffic for your videos.
In this field, YouTube allows you to use 120 characters. We recommend that you use 6 to 8 words, so as not to confuse the algorithm with terms that are far from your content.
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