First you need a list of video ideas

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Since 2013, a large number of high-quality videos have driven video viewing to grow at an average annual rate of 32% .
In 2020, the average daily online video viewing time was 84 minutes. Just one year later, the average daily viewing time increased to 100 minutes. The growth in viewing time will not change in the short term, and it is crucial to find the most suitable duration for videos.
Before deciding on a video marketing strategy to bring your product to market, you need to confirm the following points:
Ensure the video is played in full – By default, most social platforms only allow videos to be played in silent mode, and many people cannot hear the sound when browsing the platform. Therefore, we need to develop strategies to ensure that the audience will be firmly engaged in the content even if they cannot hear the sound. Kaby Lame, a australia whatsapp number data TikTok blogger, has verified that silent videos are just as effective. In his video, he did not say a word, but received millions of views. If there is important information that must be explained in your video, you might as well try turning on AI subtitles to convey it in text form.
Choose the right size – Although 16:9 long videos are still the mainstream on YouTube, the popularity of short videos has determined that 9:16 is the most popular video ratio. Especially on social platforms such as Instagram, Facebook and TikTok.
Long does not mean good – When brands measure the quality of videos, they are prone to fall into a misunderstanding, subconsciously thinking that the longer the video, the better the effect. We have repeatedly explained to our clients that in the era of fast traffic, audiences tend to grasp more information in a short period of time. If you are going to post a video on a social platform, the first 3-5 seconds are the key to capturing the curiosity of the audience. You must present your topic concisely and clearly.
For example, for general product explanation videos, we recommend that the length be kept at 60-90 seconds; as a video advertisement, around 30 seconds is more appropriate; when posted on social platforms, 8-15 seconds is sufficient.