Getting opt-ins is just the tip of the iceberg. The real struggle begins when you try to find ways to keep your audience loyal and engaged for the long haul. Luckily, there are a multitude of potential touchpoints you can create, from saying “hi” to new subscribers to re-engaging passive users.
We'll show you how you can nudge your prospects and customers in the estonia phone number library right direction using eCommerce email marketing. We'll also discuss what to include in your emails and what to leave out — and back it up with some of the best eCommerce email examples.
In this article:
What is Email Marketing for eCommerce?
Types of eCommerce Emails Online Stores Can Use
Best Practices for eCommerce Emails
Best eCommerce Email Examples
Create your eCommerce emails with SendPulse
What is Email Marketing for eCommerce?
Email marketing for eCommerce, as the name suggests, is a powerful marketing strategy that relies on emails to promote an online store's products and services to potential and existing customers.
Emails are one of the most popular digital communication tools, which is why using them for eCommerce marketing can be extremely effective. They help increase user engagement, build customer loyalty, share useful information, announce hot deals, and increase sales. Plus, it’s a great way to generate leads and drive website traffic.
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Create Successful Email Campaigns with SendPulse
Our email marketing platform lets you send up to 15,000 emails per month for free. You can manage your subscribers and segment them into lists, design emails in just a few clicks, set up automatic emails in response to specific predefined user actions, and much more.
Types of eCommerce Emails Online Stores Can Use
The types of emails you use depend on your niche. But you should always go beyond the bare minimum. If you only contact your subscribers when they order something from you, your brand won’t be at the forefront of their minds.
You can solve this problem by introducing more different types of eCommerce emails into your strategy: