Once you click on it, the campaign is live!

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Define your target audience, triggers and posting frequency
With the design part now done and dusted, let's move on to the most critical part: campaign optimization.

For maximum conversions (or subscriptions), your popups need to be displayed to the right audience at the right time, so you need to define your target audience and popup triggers.

You can set all these measurements on the next page.


You can set the metrics as you wish. For example, you can decide that the pop-up appears 5 seconds after a new visitor arrives on the page.

You can also choose different settings for specific visitors. For example, you can set a popup to only show to shoppers on mobile devices or visitors of a specific gender. You can even set triggers to show specific popups to shoppers in a specific location.

Poptin offers you various configuration options to ensure your campaign is as targeted as possible to maximize conversions or email subscriptions.


The result depends on the goal of your campaign – pop-ups aimed at reducing engineer data abandoned carts will turn out to be completely different from pop-ups aimed at increasing email signups.

Step 6: It’s time to go live!
At this point, you've already done most of the work and the only thing standing between you and an active campaign is activation.

Let's do this now.

In the top right corner you will see the publish button.


Now that you know how to create pop-up campaigns like a pro, it's time to create more, experiment with different offers, and grow your online business.

With Poptin, you can add just about any pop-up on your Shopify store with minimal effort. You can also access many beautiful pop-up templates , professional marketing tips, and conversion-oriented features. All Poptin templates are highly customizable, and you can easily change the color, format, layout, and even add different buttons.