Marketing Elements and Actions

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The world of marketing is full of specific expressions and jargon, which are applied to conduct processes and activities in a practical and intuitive way, making professionals involved in this field understand the objective of their actions.

24 – Persona: This is the personification of the characteristics of an ideal customer for your business. Based on market research and consumer interviews, an identity is created that represents the habits, tastes and purchasing potential of people that the company wants to attract to its base.

25 – Lead: All potential customers who wish to taiwan mobile database or consume what is produced by your company. They have different stages of interest and are therefore distributed in the sales funnel .

26 – Sales funnel: Represented by an inverted pyramid, it shows the stages of the customer’s purchase journey. They are:

The top, which marks people who are still far from conversion, immediately receive introductory content that aims to transform the visitor into a potential lead.
The middle, indicating the presence of the consumer in an intermediate stage. Materials aimed at this stage focus on relationships and building trust in the brand.
The bottom, showing that the customer is likely to purchase the service or product offered. Here the communication is more direct, showing the real benefits of the purchase.