Repercussion in traditional media

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You’ve probably heard the expression “let’s create a buzz about this.” This jargon refers to the work of inserting topics related to your company into the press.

Since earned media is something that is “earned”, the strategy should be different from buying advertising space or inserting paid canada mobile database on television, radio or newspapers. The idea here is to make the conversation around your campaigns go beyond niches, attracting the attention of communicators interested in learning more about the topic.

Innovative projects, cultural support and actions in favor of society culminate in a space in the most well-known media outlets. However, it is worth mentioning that all activity must be authentic and associated with the institutional values ​​of your brand.