Your competitors are definitely on Instagram

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Another good reason to invest in Instagram as a digital marketing strategy is precisely to ensure that your competitors do not have the competitive advantage of having access to your customer or lead where you are not – leads, by the way, that are essential to your business .

In addition, the platform is also an excellent way to monitor the evolution of your competitors and the sector in general: follow the news, launches of new products and services, awards and certifications, among others.

3) It's a way to get social proof
Instagram works great for getting good testimonials about the quality of your products and services.

Here's an example: Your company provided exceptional ghana mobile database service to a customer, sent a special gift or message on their birthday, or helped them overcome a difficult issue on a current project.

It’s highly likely that they’ll use Instagram to share their story – and that positive review could be worth gold to your business.

This type of initiative helps attract new potential customers, increase awareness about your brand and much more.

4) It's another sign of trust
Having an Instagram account is another sign that your company is reputable, up-to-date, real and transparent.

At this time of changing consumer habits , when almost all business is being done online, having this channel where your customers can get to know and interact with your company is highly valuable.