This allows them to personalize the emails later on

[Rakibul520]

Presumably, you already know pretty much everything you'll ever need to know about them. But what happens when you're nurturing leads? These could be people whose only interaction with your brand is downloading an eBook, attending a webinar, or subscribing to a newsletter. Often, businesses know little about their potential customers beyond their name and email address. And, as I noted, simply adding someone's name to a subject line doesn't really count as personalizing emails.

Fortunately, you can change this slovenia phone number library fairly easily by asking a few simple questions on your data capture forms, such as: Location Profession The products or services that interest them Monthly budget Company size Flamenco does this in one of their forms by asking just two questions with multiple choice options for the subscriber to easily answer. and also segment their email subscribers. A form with fields for name, email, role (Manager, HR, Founder, Other), and company size (1-10, 11-50, 51+).



One word of caution, though: Only ask one or two of these personalization-oriented questions. The more fields you include in your forms, the lower the response rate will be . Technique Personalize your subject lines I've already pointed out that emails with personalized subject lines are more likely to be opened, so this is a total no-brainer. But don't assume that simply adding the prospect's name or company to the subject line will magically do the trick.