Audience and impressions are a much more accurate measure of the actual reach of content . The difference is that audience identifies the number of unique users, while impressions count the number of times the page's content has appeared on users' message boards, also considering multiple views.
These two metrics are particularly useful because, while the number of likes and followers may be the result of a (legitimate) acquisition of likes through paid campaigns, the audience reached or impressions obtained depend only in part on the number of followers, since Facebook's algorithm is not very generous from this point of view with pages, rewarding only those with particularly attractive content, which induces users to like or add other reactions, comment or share.
In this way, Facebook reduces the risk of uninteresting content being widely viewed simply because chinese overseas asia database it is supported by promotional investments, perhaps from a long time ago.
While insights provide extensive details about the audience reached for Pages you manage , for third-party Pages, an analyst only has data on Page Likes and followers. Therefore, it's not possible to directly measure the audience reached by a Page managed by a third party, for example, a competitor.
In this case, the only indirect measure of the number of users reached, but also a very effective measure of a page's ability to generate interest, is given by the number of interactions that users have with the page itself , represented by the number of reactions with which users show their reaction to a specific content, the number of comments and shares that further represent the ability to activate your audience.
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