Emphasizing customer feedback to generate "high enthusiasm" in EC

[ashammi228]

-Next, please tell us about the initiatives and challenges you are taking at your own e-commerce site, "Yona Yona no Sato Main Store." What are you currently focusing on the most?

Keima: One of our major pillars is our regular craft beer delivery chinese overseas british database service, "Hirake! Yona Yona Moon Lifestyle (hereinafter "Moon Lifestyle")." We are currently focusing on increasing the number of members of this subscription service .

"Monthly Life" has a very high continuation rate, exceeding 90% . We are proud that it is a service with a high satisfaction rate. However, since we only offered the "annual course" (annual contract course) until now, only those with a high level of loyalty were able to join .

Therefore, starting in August 2021, we also started a "casual course" that can be started in as little as three months.

Open up! Life on the Moon
"Hirake! Yona Yona Moon Life" is a regular craft beer delivery service. In addition to the six standard products such as Yona Yona Ale, Indian Blue Demon, and Wednesday Cat, the service delivers two to three limited edition brewed products to customers' homes on a regular basis, in a free combination of bottles each month.
--With a three-month course, wouldn't it be more difficult to adjust inventory compared to the traditional annual contract model?

Keima: Yes. One of the attractions of "Tsuki no Seikatsu" is that you can choose the beer of the month and the number of bottles you want. However, the beer production itself has to start three months in advance. Therefore, we need to estimate how many bottles of this beer each person will purchase and prepare in advance.

Mochizuki: Until now, the number of "Tsuki no Seikatsu" members was about 7,000, but by introducing the new "Casual Course," we expect a significant increase in the number of new members. This makes forecasting even more difficult. If we are off by just one or two bottles in our estimate of the number of beers a customer will choose, we could suddenly end up with a surplus of 1,000 cases of beer.

Keima: The thing I'm struggling with the most right now is securing the resources to operate our own website. While preparing products and adjusting inventory, we also have to advertise, run e-mail newsletters, and do the PDCA cycle for our pages. There are so many things I want to do, so I think the key is to come up with a system to promote them and secure the resources.

Also, by offering regular deliveries for a period of three months, there is a risk that we will have no customers after three months. In that sense, this is a pretty big challenge.