Strategies for cookie-free marketing

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2.3 3. Identity-based marketing
2.4 4. Quality content and SEO
2.5 5. Collaborations with influencers and content creators
2.6 6. Personalized email marketing
3 Conclusio

The end of third-party cookies doesn't mean the end of digital advertising database marketing, but rather an evolution toward more ethical and user-centric strategies. In this new environment, brands must adopt approaches that respect consumer privacy while remaining effective in attracting customers.


Below, we explore some of the most effective strategies brands can implement in the era of cookieless marketing:

1. Focus on top-level data
First-party data is data you collect directly from your customers, with their explicit consent. This includes information such as email addresses, purchasing preferences, and behaviors on your website or app. Unlike third-party data, first-party data is more reliable and relevant because it comes directly from your interactions with customers.