Step 1: Send a celebratory email with a special discount code.
Step 2: Wait 7 days, and follow up with an SMS reminder to claim the discount if it is unused.
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Impact: Creates a positive impression and encourages repeat purchases, fostering brand affinity.
Further reading: How to Send The Perfect Birthday Email
5. Back-in-stock notifications
Objective: Capture demand for high-interest products.
Back-in-stock emails are some of the most popular emails to receive. 90% of people experience fear of missing out, making back-in-stock emails a perfect opportunity to tap into this mindset and drive action.
Many customers eagerly await the back-in-stock message when it list of bahrain cell phone numbers comes to high-demand products, so marketing channels that offer more immediacy (like mobile wallet or mobile push notifications) should be leveraged.
Example: An underwear brand notifies customers when their most popular product is restocked, encouraging them to act quickly before it sells out again.
Condition: Customer is subscribed to back-in-stock notification for a specific product.
Step 1: Send a mobile push notification with a direct link to the item.
Step 2: If the product is still in stock in 2 days and the contact has not purchased, send a reminder notification: “We are nearly out of stock. Act quick to claim your sneakers!”
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Impact: Helps secure sales from previously interested customers, preventing them from buying elsewhere.
Wallet marketing allows businesses to connect with customers through Apple Wallet and Google Pay, sending push notifications without an app. It’s perfect for loyalty programs and events, allowing updates and unlimited notifications for coupons, loyalty cards, invitations, and e-reservations.
6. Referral program for customer acquisition
Objective: Expand your customer base by tapping into existing clients.
A referral program incentivizes existing customers to bring new ones on board.This marketing automation scenario for retail helps brands grow their customer base by leveraging word-of-mouth.
