Content that is expected to grow in the future

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In 45 % of BtoC companies, the person in charge considers "visual content" to be the most important. Of course, text information influences search results, and long articles with rich content are highly rated by search engines. However, since Internet users tend to prefer to gather information quickly, it is important to make the landing page visually appealing. It is important to optimize not only the overall design of the website, but also the photos, illustrations, diagrams, graphs, videos, etc. that catch the viewer's eye.



In particular, videos have been shown to increase organic search traffic by more than 2.5 times, and it is predicted that by 2021 , 82 % of all traffic on the Internet will be video-related. Another advantage of video content is that videos of products that are directly related to sales are less likely to be negatively evaluated, as potential customers have a need to see the actual product. In fact, four out of five consumers say they find demo videos of products and services useful.



In addition to visual content, interactive content is physician database also gaining attention as an effective method of acquiring leads. Simple content such as inputting age and blood type to display some predicted value, as well as content in which "each visitor can participate and enjoy the system's response on the spot" are now being adopted by 53 % of content marketers.



While focusing on the necessary text, we aim to optimize the visual content and create a site to be viewed.
Introduce videos. Start by showing videos introducing actual products and services.
Embrace interactive content.
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Content marketing



Content marketing relies more on organic search than on social media to attract customers, and blogs, which are more effective there, can still be said to be the main content. However, the times and the demands of internet users are likely to lean more towards content that is "watched" rather than "read" in the future.