By highlighting the difference between existing, projected, and additional traffic and conversions, you eliminate one last question: what could happen if I don't move forward with the SEO campaign?
While some clients understand that SEO is more of a marathon than a sprint, for others, it may be their first foray into improving visibility.
By recognizing that the first few months would bring less impact, but it recovers as the campaign progresses, you are transparent from the start.
A twelve-month forecast allows clients to take their sales projections and tailor them to the SEO opportunity.
Instead of treating SEO as a standalone tactic, they can now imagine the campaign as an essential activity for their daily business operations.
Including seasonality allows for better inventory planning and demonstrates, once again, that you are committed to their long-term success.
They're also learning about consumer habits and may, in the future, rely even more on search business owner database data when making business decisions.
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4.-Compare the SEO budget with the PPC equivalent.
Is an SEO campaign worth it? This question may cross someone's mind when they have to make the final decision.
By bringing in an external source of truth in the form of how much it would cost to run a paid search campaign on the exact keyword portfolio, it highlights how valuable it is for other businesses to get top results.
It allows the client to conduct independent research and build greater confidence in the projected outcome. Not only that, but they now also have a reference point for their pricing.
5.-Convey transparency by discussing performance monitoring
Now that you've explored the ins and outs of forecasting, there's one more thing that can get your client stuck in a loop.
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