Complementary SEO and SEM activities?

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This is why it would be ideal to invest in SEM after having an optimal web development, and an SEO strategy. Doing so would enhance both strategies. The SEM strategy, according to experiments conducted by iorek bs*, boosts the speed of positioning your web keywords by 37%.

SEO Expert at IOREK BS
It is because of this data that we consider these strategies to be complementary. Therefore, if your company or project is seeking long-term positioning, start with SEO optimization, which is enhanced with SEM campaigns aimed at achieving the company's monthly objectives.

This point if your business can afford to wait for maximum results for a few months

However, if what you need are short-term results for a temporary project such as the sale of a development or a seasonal product, SEO will not be your best option for these cases. SEM is the answer, which is why so many landing pages are created for this purpose.

Another case where SEM is recommended over SEO is when the company requires quick results and cannot wait for the maturity time of an SEO project.

In this particular case, the strategy would be based on developing a SEM campaign that, if successful, could mint database allow for future financing of the SEO project that would complement having a comprehensive strategy with full potential for the company.

Digital Marketing IOREK BS
Conclusion.
In marketing, there is no best or worst tool or technique; each company has different needs, and the strategy must adapt to their needs. Of course, there are proven strategies that work better than others.

And the more comprehensive your strategy is, the better results you'll have. This doesn't mean you should launch campaigns on all fronts, but it's not always better. If you can enable all the strategies correctly, go ahead, but don't execute mediocre strategies; that will always have negative effects.