If your words are not optimal, even when positioned, you will not be able to achieve the objectives.
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2.-Commercial design.
When we do consultative SEO, we can optimize anything we want, focusing on readers. In commercial SEO, you must respect a corporate image, a color code, but above all, the taste of whoever pays you.
However, having a website focused on making sales is crucial to the success of your work, and unless the SEO is for a company with a recognized brand (which does not use SEO although they also invest in it), a business will not have as many visits as a consultative page.
Also, a company needs quick results. While we know that SEO is medium- to long-term, a client won't invest if they don't see results within a reasonable timeframe, so if you can't deliver results in less than three months, you're out.
This is why you must capitalize on every visit, every person who enters your client's network. To home owner database achieve this, you must aim to convert as close to 10% of visits into leads. To achieve this, we must do the following:
Commercial writing,
Your texts should be focused on your client's customers, that is, the consumer of the product. At this point, we often write what our client sends us, but they write for the producers with terms that those who want to buy often have no idea about.
Simple, consumer-focused copy will translate into more leads.
Ease of contact.
We often find ourselves on a website and want to request a quote, and the contact information is at the bottom of the page, in small print, or just on the contact tab. Today, we can't afford that. Only 10% of interested parties fill out the contact form, but that 10% is the one who prefers that method.