Laws are there for a reason: GDPR and company?

Habib01 · Post by **Habib01** » Tue Mar 18, 2025 5:54 am

It's such a small detail that can make someone distrust your brand or turn their attention away from you. Now, translate that to a business setting: every time someone shares their information with you, such as an email address for a discount or a phone number for a price alert, they're giving you a small gift; and if you're not careful about what you do with that information, you'll not only lose their trust, but also the opportunity to convert them into a customer.

Okay, let's quickly address the boring (but necessary) stuff. Europe has the famous GDPR (General Data Protection Regulation), and similar regulations exist in other parts of the world. Why should you care?

Protects you from fines : Yes, even if you are a small business, these rules apply to you.
Protect your reputation : Being in the news for a data breach isn't something you want. Trust is investor database built over time, but it can be destroyed in minutes.
Complying with these regulations isn't optional, but beyond that, it's a sign that you take the security of your customers' data seriously.

Data collection
5 keys to protecting your users' data
Don't worry, you don't need to be a tech expert to improve the security of your information. Here are some simple but effective steps:

Be transparent : Tell your users what you'll do with their information. If you ask for their email address, explain why. There's nothing more annoying than giving out information and ending up receiving spam you didn't ask for.
Use secure platforms : Make sure you're working with compliant tools, such as Mailchimp, HubSpot, or any trusted CRM.
Encrypt and protect your data : From implementing SSL on your website to using strong passwords, every little extra helps.
Ask only for what's necessary : Why do you want their date of birth if you're not going to use it? The less information you collect, the less risk you run.
Train your team : Security depends not only on technological systems, but also on the people who handle the data.