With the changing day-to-day nature of business and sales, it has also been necessary to change the profiles in charge of these areas. We have been so accustomed to the "Sales Representative" and their multifaceted nature that we do not understand when we are told about the profile of the BDR (Business Development women database Representative). Sometimes it is a term that is outside the understanding of our sales and marketing teams.
The BDR sometimes becomes a "where we left it" because the purpose of its function is not very clear, which is why we are going to see what it does and how we can be very productive from this point in the sales funnel.
BDR
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According to Forbes Magazine, “ Business Development is the search for opportunities for long-term business growth in customers, markets, and relationships .”
That is to say, the BDR is the person qualified to find and generate sales opportunities, either with prospects who go directly to your website (inbound leads ) or prospects that we contact cold (outbound leads), through contact on social networks, emails, and calls.
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