At the base of this project there is both a market analysis with a focus on the target, and a robust keyword research to cross the company's potential (offer) with the public's needs (demand). From this meeting I can understand which pages to create .
Structure work helps us understand how to organize publications Norway Phone Numbers in a logical way, to simplify the work of the search engine and the public. The goal is to:
Avoid orphan pages, without internal links.
Eliminate unnecessary navigation resources
Highlight user value.
Avoid structures that are too deep.
Eliminate the risk of duplicate content.
Having an SEO friendly tree structure means increasing the chances of SEO positioning for what really matters and avoiding technical problems that affect crawl budget (especially for large sites), rankings and conversions.
Make sure your website is visible
Essential condition for having a SEO friendly website : you must allow the crawler to access the resources. To manage duplicate (but necessary) content and, more generally, particular web pages that Google must not consider we can use different tools.
For example, the noindex meta tag to de-index a single resource or the robots.txt to block the crawling of different sections of the portal. And again, if you want to give the search engine a master version of two similar pages there is the rel=”canonical” to consider.
Robots.txt, noindex and canonical are three essential tools to manage what you want and don't want to show/promote/index on Google. Managing these resources well can mean greater visibility for the right resources or monstrous traffic drops . Just think about this: just one slash too many in robots.txt can make your website disappear from Google.
Create appropriate SEO friendly content
To have a better chance of positioning your website you need to create content that is appropriate to the needs. This does not mean just filling the pages with text: you need to study the search intent and evaluate the structure of the content. Also evaluating the micro copy, that is:
Tag title.
Meta description.
H1.
Captions.
Anchor text.
A few important rules to remember: each page must have a title tag and a meta description, these strings must be unique and informative. The same goes for the H1 title, while the anchor texts of the links (such as the labels of the navigation menu) will be able to make it clear what is on the other side of the click. One more word for URLs: remove the superfluous and create “speaking” addresses, that is, immediately communicate the topic of the page.
Pay close attention to the images
The website is almost ready, you can't wait to go online. So you risk overlooking some aspects that could cut the legs off your portal's ranking . A concrete example? For the images of the internet pages, especially if you have an e-commerce you can't ignore:
Descriptive alt tag.
Same for file name.
Appropriate format.
Reduced weight.
Specifically, you can use the WebP compression format that allows you to maintain excellent compression and adequate quality. Furthermore, reducing the weight of images and managing the dimensions better allows you to reduce the weight of the web page with related benefits in terms of SEO and UX. This is also important for good search engine optimization.
Always aim for the simplicity of the site
A final tip for creating a SEO friendly website: always aim for simplicity. It may seem like a partial approach, but in reality it is the North Star to follow on every occasion.
Think for example of the URL of web pages : simplicity is the ultimate reference to create an effective structure. The same can be said for the navigation menu which must be simple and understandable, with indicative anchor text of the labels. Other examples?
I would say to consider the very nature of the web page: there is no better resource than a page based on HTML, made of text and light images. The less we put, the better . So:
You are less likely to make mistakes.
The resource is lighter.
You can simplify maintenance.
Optimizing is easier.
It is not an absolute rule, we have to work on compromises: I cannot eliminate the cart and checkout on an e-commerce or the video from a landing page just because the website is faster. But here comes into play an
