8. Take care of external, internal, incoming and broken links

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Without links, the internet as we know it today wouldn't exist. In an SEO strategy, it's important to consider these four types of links:

External links. Google values ​​your efforts to provide value and add links from your website to other sites, as long as the number of links isn't excessive (which could be considered spam) and the pages are relevant and related to your content.
Internal links. If there's one thing that can help you chinese overseas europe data keep visitors on your website longer and help them find other content that might be of interest to them (services, products, offers, articles, etc.), it's internal links. A good internal link structure can help strengthen the SEO of certain pages on your website that you consider key to your business. In fact, when you create a link from one of your pages to another, the first is transferring some of its popularity to the second.
Inbound links. One of the most influential SEO criteria, without a doubt, is obtaining inbound links to our website, especially if they come from third-party pages with a certain level of authority. We're talking about everything from news in specialized media or newspapers to directories, forums, or articles that find our content interesting and link to it. Here we enter the realm of off-page SEO, and there are so many nuances and techniques used that it would be worth dedicating a separate article to this section.