The idea that Google prefers authoritative content (and gives it preferences in ranking) has long been entrenched in SEO circles. In the Backlinko study, this assumption was experimentally confirmed.
After analyzing the existing sample of sites through Clearscope, Brian Dean's team came to the conclusion that content that comprehensively covers the topic on one page ranks better. This pattern is especially clear in the TOP of search results. Once again, it is confirmed that today the credibility of content remains at the forefront.
How can this knowledge be applied in practice? When gambling database india creating a content plan, it is advisable to give preference to guides, reviews or FAQs. Such formats are more conducive to a comprehensive disclosure of the topic.
You may also be interested in: The Complete FAQ Guide: Improve SEO and Increase Website Conversions with a FAQ Section
When creating a content plan, there is also often a dilemma about how best to approach the disclosure of the material: to write a longread or to split the topic into several articles. In the case of Google, it is obvious that it is better to choose the first option. Of course, the longread format also imposes certain obligations: you need to more thoughtfully approach the structuring of the material, responsibly work out the headings and formatting.
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