Effectiveness of subliminal advertising

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Hidden images
Designs or figures integrated into a logo or advertisement that aren't obvious at first glance, but can spark curiosity or reinforce an idea.

Although many experts debate whether subliminal advertising can truly radically change our behavior, there's no doubt that it has the ability to capture attention in a more subtle and sometimes even intriguing way. And, let's face it, that's already a great achievement in a world full of ads competing for even a second of our time.

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Examples of subliminal advertising
To clarify the concept of subliminal advertising, let's look at some examples. We challenge you to remember if you've ever been aware of seeing them. Shall we play?

1. Coca-Cola and the cinema
In the 1950s, James Vicary claimed to have inserted messages such as "Drink Coca-Cola" and "Eat popcorn" during movie screenings. According to Vicary, sales increased significantly. Although his experiment was later discredited, this case popularized the idea of ​​subliminal advertising.
The next question now is when is the best time of day to send these emails?

Well, we have some data for you.

Let's look at it.

Best days of the week to send emails
The best time of day to send emails varies depending on the data you use.

According to a Hubspot report , the best days of the week for marketing emails are Monday, Tuesday, and Wednesday.

HUBSPOT best day

Both Monday and Wednesday were identical with 18% open rates, while Tuesday topped both with 20%.

Then when we look at Co-Schedule data , we find something chinese student data a little different. Where both reports agree that Tuesday is the best day .

COSCHEDULE best day

Source: Schedule

But the second best day is Thursday, followed by Wednesday.

Surprisingly, you'll find that Mailchimp's report disagrees with both, showing that Thursday is the best day with an 18% open rate.

best day mailchimp

Source: MailChimp

The next best days, they say, are Tuesday and Monday.