5 steps to better measure PPC campaigns in 2025

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A comprehensive view of marketing measurement in the coming period is somewhat complicated. Third-party cookies are becoming less effective, persisting only within Google, and legal regulations to protect user privacy are increasing.

Advertising platforms have activated new measurement features, but at the same time have reduced some data collection methods.

You won't see perfect measurement of PPC botim data campaigns this year, but by taking a few important steps right at the beginning of the year, you can position your campaigns to deliver results and collect valuable data.

1. Take care of privacy
Avoid potential fines or website restrictions for privacy policy compliance.

In the European Union, it is necessary to strictly respect the GDPR regulation , while in the USA, laws such as the CCPA impose an obligation to publish current relevant regulations.

You must give users a choice and respect their decision, whether they agree or disagree. If you don't follow the choice, you're making the same mistake as not providing it at all.

Examine your website, and if you're not already using a consent management tool, ensure it's up and running as soon as possible.