It is common to encounter resistance

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Try Price Anchoring with Subscriptions: When offering subscription products, provide a discounted annual plan and an (expensive) monthly plan. The lower annual price is an anchor, making the monthly plan seem more expensive.
Bundle Offer: Combine multiple products or services into one package and offer it at a discounted price. This creates a perception of excellent value, encouraging customers to purchase more.
Conclusion
Value-based pricing is a mindset shift that puts your customers first. It aims to create a win-win situation by incorporating different approaches to value-based pricing.

from existing customers when implementing value-based pricing. Address this issue by using storytelling techniques in your marketing to effectively communicate the value of your product, ensuring that customers see it as being in their best interest.

In the long run, value-based pricing increases profitability and fosters stronger customer relationships, building a loyal following.


Formerly known as “Docsketch,” SignWell is an easy-to-use electronic signature solution that can advertising data help you sign and manage legally binding documents from almost any device.

With its secure e-signatures, templates, activity logs, various integrations and workflow automation tools, this platform has become a go-to option for ensuring transparency and compliance in document management.

While it is primarily an e-signature platform, SignWell can also be used to create proposal templates (standardizing the format to save time), easily send them, and track their progress in one place.

Unfortunately, this comes with some drawbacks. The paid plans are too expensive, and the ones available for free or at a lower price have limited functionality. This tool is not suitable for individuals and small businesses with limited budgets.

Additionally, SignWell may not be the ideal e-signature solution for some industries, such as finance and healthcare, as both have unique compliance needs that may require more specialized tools.