Grab attention with a question

[armdrejoan]

Creating a captivating curiosity in the reader will help to engage them in the message. This can be easily achieved by asking thought-provoking questions, without giving the answers too soon – leaving readers enticed to open and read the email further!


“Short, crisp, and relevant.” To ensure your subject lines stand out, aim for brevity and usefulness.

Keep in mind that less is more when considering advertising database count: many clients and web clients have a maximum of 60 characters for line length, and mobile devices offer even smaller screens that require you to further reduce text.

Harnessing the Power of Preheaders in Email Marketing
The preheader is a short line of text that follows the subject line of an email. It is typically found just above the body of the email and can be used to further entice readers to open emails by previewing what they will find inside.

Additionally, using strong preheader text can help improve deliverability , as spam filters consider preheader text when deciding which messages should be delivered or blocked.

Most email clients display up to 90 characters of text – again, make sure it’s concise but informative!